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DI: What is the main principle, idea and inspiration behind your design?

: The idea is to create a pdf that can be used by the customer. So the custumer can create his own labels and print them

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: I want to achieve that the client can make his own labels

DI: How long did it take you to design this particular concept?

: From sketching till printing it takes abouth 3 months

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: Inspiration was a pdf with forms, to put text into it.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: The designed is produced by a local brewery

DI: What made you design this particular type of work?

: Because I was asked to make a nice and not too tight design for a label.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: No, I did it all by myself.

DI: What sets this design apart from other similar or resembling concepts?

: self-providing

DI: How did you come up with the name for this design? What does it mean?

: It is the name of the brand

DI: Which design tools did you use when you were working on this project?

: I draw it on paper first, Adobe illustrator and pdf

DI: What is the most unique aspect of your design?

: That the customer can adjust the content himself, for example the beer name and ingredients. He can also make layout adjustments.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: no i didn't

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: There was a little research on looking at different beerlabel styles.

DI: What are some of the challenges you faced during the design/realization of your concept?

: That the cutomer also can be able to change the layout

DI: How did you decide to submit your design to an international design competition?

: because i was selected by another design

DI: What did you learn or how did you improve yourself during the designing of this work?

: I have learned about various options for having the content changed by the customer himself, so that he is self-sufficient.