SoundRevel Branding Brand Identity by Mark Turner

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DI: What is the main principle, idea and inspiration behind your design?

MT : Our inspiration came from our strap-line Real Music Real People. It derives from a combination of traditional and electronic mediums. The symbolic image of the record and its grooves, the sound waves from a cymatics visualisation of sound and the human interaction to the way music engulfs the human mind. Sound, movement and energy were the key ingredients.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

MT : SoundRevel's brief was to create a bold, yet iconic identity for their global Music Festivals and Online Streaming App. They promote independent artists and DJs all over the world. They needed an identity that was timeless and felt well established. It also had to be flexible to be able to be used across all digital and conventional formats. Our creative design used the iconic grooves of the record, evolving into sound waves radiating out from its centre, which in turn form into simplistic human faces.

DI: What are your future plans for this award winning design?

MT : This will be used on many types of digital and conventional media including Posters, Staging, Flags, T-Shirts and other merchandise, and many online sites such as Facebook, Instagram, and Twitter

DI: How long did it take you to design this particular concept?

MT : About three months with revisions.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

MT : The design was commissioned by SoundRevel.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

MT : This will be used exclusively by SoundRevel

DI: What made you design this particular type of work?

MT : I wanted to create a brand that was instantly recognisable and that have movement and rhythm. It also had to be flexible enough to be used on many types of media.

DI: Who is the target customer for his design?

MT : Music aficionados, festival goers, and users of the online app.

DI: What sets this design apart from other similar or resembling concepts?

MT : It is a totally bespoke design hand drawn for the client

DI: How did you come up with the name for this design? What does it mean?

MT : The name is the name of the company

DI: Which design tools did you use when you were working on this project?

MT : Adobe Illustrator, and hand drawn imaging

DI: What is the most unique aspect of your design?

MT : The way the record evolves into sound waves and then into human faces

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

MT : No, I designed this logo.

DI: What is the role of technology in this particular design?

MT : Technology did not play a role in the design, but it was designed to be used by modern technology like the web and electronic signage.

DI: What are some of the challenges you faced during the design/realization of your concept?

MT : To bring together different genres of music form old school vinyl to modern digital streaming into one icon. Also to bring the human element into the icon and have a synergy look and feel across the three elements.

DI: How did you decide to submit your design to an international design competition?

MT : Because the response we had to it both from the client and their customers has been overwhelmingly positive.