We had the distinct pleasure to interview award winning designer Bond Creative about their original and creative Mooncake box design work. Bond Creative is an award-winning communication designer, that makes our world a better place with their original mooncake box works.
Bond Creative ("BC") answered Design Interview ("DI") questions about their award-winning work MVV Full moon season Mooncake box. Interview questions prepared by Frank Scott.
BC : In the Vietnamese culture, Mid-Autumn Festival is considered the second-most important traditional holiday after Lunar New Year. On that day, the Moon is brightest and roundest, which means reunion and completeness. With that meaning, making and sharing mooncakes, which is also round shape, is one of the hallmark traditions of the festival.
BC : In this special packaging, we can capture images from many areas: from mountain to delta, from Hanoi to Ho Chi Minh, from rural to urban, from fairy tales to stories on modern media… Mid-Autumn Festival has become limitless inspiration for every Vietnamese generation from everywhere in each Autumn. Illustrations on the packaging show many different scenarios, like viral stories on social media or intricate packaging.
BC : It takes 4 weeks for us to design this concept, include concept idea to final artwork step.
BC : MVV Mooncakes were designed by Bond Vietnam to share a story of the MVV office-workers who have worked hard and devoted their efforts to their customer’s successes.
BC : The design of MVV Moon-cake packaging was created as a special gift to reward profound and dedicated people from Media Ventures Vietnam group (MVV).
BC : With the requirements of the client, we use high materials in the production of the packaging, including 1200 gsm rigid board and textured fancy paper. The box is magnet flip, doubled layered praline to make it different from other mooncake packaging. We also pay attention to every detail in the workmanship to ensure that every box is a masterpiece that complements product perfectly.
BC : MVV Mooncakes is the special project of our design team. We are a
BC : The special techonology in this particular design is used in print process. We use Metalic Silver Ink, UV Spot Vanish and embossing which can help the packaging more luxury.
BC : Combine of the traditional Mid-autumn mooncake packaging with the modern communications. The packaging must have the unique design and be different from all the other designs in the market.
