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DI: What is the main principle, idea and inspiration behind your design?

: The exhibition was about the business of humour, my inspiration came from the business magazine.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: I played with the expectation of the audience, the same way with the humour works.

DI: How long did it take you to design this particular concept?

: The whole project took around 4 months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: We worked closely with the client, at first they expected another way and we changed their minds.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: We designed this project for the client.

DI: What made you design this particular type of work?

: We explored a lot of ideas, and this one was the best.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: I got the influence from the business magazine.

DI: Who is the target customer for his design?

: Everyone.

DI: What sets this design apart from other similar or resembling concepts?

: When people think about humour, they always expect the colourful, fancy, and funny design. We went the other way.

DI: How did you come up with the name for this design? What does it mean?

: The name came from the client.

DI: Which design tools did you use when you were working on this project?

: Adobe Illustrator, Photoshop, AutoCad, etc.

DI: What is the most unique aspect of your design?

: The sense of humour.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: We worked with several talented design studios. Craftsmanship for the photobooth, Duct Unit for the elevator at the entrance door, and Parallel P for the laser corridor.

DI: What is the role of technology in this particular design?

: It helped us create the uniques experiences and let the audience interact with the content gratefully.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: We researched various mediums and communications on this topic.

DI: What are some of the challenges you faced during the design/realization of your concept?

: When you talk about humour, people expect funny. It's hard to change that perception.

DI: How did you decide to submit your design to an international design competition?

: I got the invitation.

DI: What did you learn or how did you improve yourself during the designing of this work?

: I've learned a lot of new things, with a lot of talented people. Most of them I don't sure that I could do it.

DI: Any other things you would like to cover that have not been covered in these questions?

: Nothing Special.