Bonsai Another world by Yuichi Horikawa

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DI: What is the main principle, idea and inspiration behind your design?

YH : Bonsai or Ukiyoe in Japanese culture.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

YH : Recognition of Japanese culture bonsai.

DI: What are your future plans for this award winning design?

YH : If you can contribute to the bonsai town in Saitama prefecture.

DI: How long did it take you to design this particular concept?

YH : About 2 years.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

YH : I referred to the taste of Ukiyoe.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

YH : It is not used or requested. I will continue to produce it in the future.

DI: What made you design this particular type of work?

YH : I have not.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

YH : Katsushika Hokusai, Kitagawa Utamaro, Tosyusai syaraku.

DI: Who is the target customer for his design?

YH : A young Japanese.

DI: What sets this design apart from other similar or resembling concepts?

YH : It is a bonsai as it is.

DI: How did you come up with the name for this design? What does it mean?

YH : Photoshop.

DI: Which design tools did you use when you were working on this project?

YH : Pretending to know and not knowing.

DI: What is the most unique aspect of your design?

YH : Pretending to know and not knowing.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

YH : I thought about the design by myself. However, I got a lot of cooperation on shooting.

DI: What is the role of technology in this particular design?

YH : Nothing in particular.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

YH : I studied the culture and history of Edo era.

DI: What are some of the challenges you faced during the design/realization of your concept?

YH : We arrange kimono with bonsai with goods.

DI: How did you decide to submit your design to an international design competition?

YH : There was a contact of the offer to the homepage.

DI: What did you learn or how did you improve yourself during the designing of this work?

YH : I thought that I wanted to show a person like life-size, not a representation of a small world.

DI: Any other things you would like to cover that have not been covered in these questions?

YH : It's okay.