We had the distinct pleasure to interview award winning designer Yamin Zhu about their original and creative Alcoholic Beverage Packaging design work. Yamin Zhu is an award-winning communication designer, that makes our world a better place with their original alcoholic beverage packaging works.
Yamin Zhu ("YZ") answered Design Interview ("DI") questions about their award-winning work Xijiu Liquor Alcoholic Beverage Packaging. Interview questions prepared by Frank Scott.
YZ : The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
YZ : I focus on whether the product's use cases and design creativity can cleverly intertwine, accurately conveying its underlying cultural connotations.
YZ : Sell it in the market, leveraging both its cultural and commercial value.
YZ : There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese culture should be passed on.
YZ : I am passionate about promoting Chinese culture.I aspire to promote China's culture of celebration, allowing consumers to feel cultural confidence and choose my designs to share in their joy.
YZ : All consumers who wish to share joy on specific occasions.
YZ : The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy. When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs. The unique and ingenious structure is more convenient for users to grasp.
YZ : The name originates from the shape of a bottle and the Chinese character ’xǐ‘, which means ’joy‘ or ’happiness‘.
YZ : One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
YZ : The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
