We had the distinct pleasure to interview award winning designer Yamin Zhu about their original and creative Alcoholic Beverage Packaging design work. Yamin Zhu is an award-winning communication designer, that makes our world a better place with their original alcoholic beverage packaging works.
Yamin Zhu ("YZ") answered Design Interview ("DI") questions about their award-winning work Forty-Nine Union Liquor Alcoholic Beverage Packaging. Interview questions prepared by Frank Scott.
YZ : Members of the Forty-nine Union have united through shared beliefs, striving to create symbols representing values and honor, with the hope of passing them down through generations. Through this design series, ancient Eastern philosophy and aesthetics are integrated, nurturing a deeper appreciation for Chinese wine culture and enhancing confidence in Chinese culture, thereby increasing the sense of belonging among members.
YZ : My focus is on how traditional craftsmanship can be transformed into commercial products. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience.
YZ : Sell it in the market, leveraging both its cultural and commercial value.
YZ : 3 mouths.
YZ : Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. We, members of the Forty-nine Union, decided to pursuit the inspiration together.
YZ : This design is currently in intensive production and sales, having already achieved a sales conversion of tens of millions of euros for the Forty-nine Union.
YZ : The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
YZ : Members and clients of the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life.
YZ : This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
YZ : This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
YZ : Mature technology aids in achieving a more perfect and refined presentation in design. In this collection, the display of traditional patterns, blue and white porcelain, high-temperature firing, and the mortise-and-tenon structure and pattern carving of the wooden boxes all rely on technological assistance.
YZ : The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
YZ : There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
YZ : I have learned how to commercialize and mass-produce artistic craftsmanship. In this process, the expression of design language, the selection of production techniques, the optimization of production stages, and cost control all need continuous refinement to maximize the cultural and commercial value of the product.
