We had the distinct pleasure to interview award winning designer Kazuo Fukushima about their original and creative Packaging design work. Kazuo Fukushima is an award-winning communication designer, that makes our world a better place with their original packaging works.
Kazuo Fukushima ("KF") answered Design Interview ("DI") questions about their award-winning work Toothpaste Packaging. Interview questions prepared by Frank Scott.
KF : To combine nature and science in a visually appealing way that resonates with young consumers and communicates periodontal care benefits.
KF : Our focus was to create a design that looks stylish on bathroom shelves while clearly conveying the product's advanced technology and natural ingredients.
KF : We plan to further promote this design as a benchmark for expanding into other international markets.
KF : Approximately six months, from market analysis to final design production.
KF : The design was commissioned by Nippon Zettoc as part of their strategy to enter the Chinese market.
KF : The design is being produced and marketed by Nippon Zettoc.
KF : The need to create a product that appeals to young consumers while representing Japanese quality and innovation.
KF : We were inspired by modern Japanese packaging aesthetics and trends in luxury supermarket products.
KF : Young, health-conscious Chinese consumers looking for high-quality oral care products.
KF : The seamless integration of abstract natural illustrations with a scientific, high-tech feel, as well as the patented formula it represents.
KF : The name "MD’CIAL" reflects the medical and scientific quality of the product, aligned with its oral health focus.
KF : Adobe Illustrator and Photoshop were the primary tools used for creating the illustrations and layouts.
KF : The harmonious blend of nature and technology, visually represented through the packaging's divided yet cohesive design.
KF : The project involved collaboration with the client’s R&D team and packaging production experts.
KF : The design highlights a patented formulation, which reflects the advanced technology used in the product.
KF : Yes, market research, target audience analysis, and competitor studies in both Japanese and Chinese markets influenced the design.
KF : Balancing aesthetics and functionality while ensuring the illustrations and branding worked seamlessly across different packaging formats.
KF : The unique concept and market potential of this design made it a strong candidate for international recognition.
KF : The project reinforced the importance of integrating consumer insights with visual storytelling to create impactful designs.
KF : This project reflects the collaborative spirit of combining creative design with technical innovation, demonstrating the potential of Japanese brands in new markets.
