We had the distinct pleasure to interview award winning designer Florian Seidl about their original and creative Workplace Beverage System design work. Florian Seidl is an award-winning product designer, that makes our world a better place with their original workplace beverage system works.
Florian Seidl ("FS") answered Design Interview ("DI") questions about their award-winning work Flavia C300 Workplace Beverage System. Interview questions prepared by Frank Scott.
FS : The design follows a modular approach while maintaining a sensual, appealing form language. Intersecting volumes and soft transitions characterise the overall design.
FS : We were looking to develop a design that appeared at the same time solid and professional. While also expressing the sensual part and indulgence of perfectly prepared beverages.
FS : At the moment the product is on the market and quite successful. We're currently considering some minor updates to keep the product relevant and maybe introduce it to other markets as well.
FS : The complete product development process from initial concept to final product took about three years.
FS : The Flavia range needed a new and smaller product to compete in a specific market segment.
FS : The appliance has been developed by Lavazza Professional and is currently in production. It is an important part of the Flavia product range.
FS : We had to develop a new design while also developing and evolving the brand identity and form language of Flavia.
FS : In the initial phase of the development for the C300 we collaborated with Studio Volpi.
FS : The product was developed mainly for small and medium size offices and the north american market.
FS : The appliance offers a complete range of hot and cold beverages in a comparatively small footprint and at a competitive price. They also evolve the form language of Flavia to the next level.
FS : The naming follows the general logic of Flavia appliances. The C stands for Creation and the number is an indicator of the size and place within the product range.
FS : The design process involved everything from analog and digital sketching to 3D modeling, mock-ups and prototypes.
FS : The modularity of the design allows different modules to be placed next to each other. There is also an unprecedented attention to detail and sophistication compared to other products in this segment.
FS : The design was developed by the small in-house team in collaboration with colleagues from the technical department.
FS : Technology is making sure the user experience is intuitive and pleasant across the whole user journey. Also the Flavia IQ smart technology and online portal let you manage drinks and consumption data in a fraction of the time.
FS : Key aspects of the user experience were verified through specific consumer tests.
FS : The product had to find the right balance in developing an appealing design while maintaining a modular approach that allows for all the elements to be placed next to each other.
FS : Design competitions play an important part in communication. They help in product and brand positioning. This is why we submit our products to these competitions.
FS : As always - you have the chance to learn new things with every new project. Here we had the chance to put our focus on the north american market and the specific needs users have there.
FS : That's all.
