We had the distinct pleasure to interview award winning designer Kazuo Fukushima about their original and creative Carton design work. Kazuo Fukushima is an award-winning communication designer, that makes our world a better place with their original carton works.
Kazuo Fukushima ("KF") answered Design Interview ("DI") questions about their award-winning work Chilled Milk Carton. Interview questions prepared by Frank Scott.
KF : The design is inspired by the harmony between high-quality dairy cows, sustainable farming practices, and nature. It emphasizes the premium quality of milk derived from well-cared-for cows.
KF : The main focus was to convey premium quality and natural freshness in a way that resonates with consumers and distinguishes the product in a competitive market.
KF : We plan to explore variations of the design for different product ranges while maintaining its core identity and expanding its reach in new markets.
KF : The concept took approximately four months, including research, ideation, prototyping, and finalizing.
KF : This design was commissioned by Meiji to represent their brand ethos of premium quality and sustainability.
KF : The design is currently in use by Meiji for their chilled milk product line.
KF : It was an opportunity to merge visual storytelling with functionality to highlight the premium nature of Meiji’s products.
KF : While I drew inspiration from traditional Japanese aesthetics and minimalism, the unique identity was crafted through my own creative process.
KF : Health-conscious individuals who value premium quality and natural products, particularly in the Chinese market.
KF : The golden cow symbol and hand-drawn illustrations effectively communicate the product’s premium quality and natural origins, creating a standout visual identity.
KF : The design doesn’t have a specific name, but the golden cow symbol serves as its defining element, representing purity and quality.
KF : I used Adobe Illustrator and Photoshop for illustration and layout design, along with Procreate for initial sketches.
KF : The golden cow mark at the center of the carton, symbolizing premium quality and drawing immediate attention on the shelf.
KF : I collaborated with packaging engineers and printing specialists to ensure the design’s feasibility and quality.
KF : Advanced printing techniques were used to achieve the matte finish and metallic gold highlights, adding a luxurious touch.
KF : Yes, market research and consumer preferences in the Chinese dairy market influenced the design, focusing on premium and natural aesthetics.
KF : Balancing simplicity with a premium look while ensuring cultural relevance for the target market was a key challenge.
KF : The unique combination of aesthetic appeal and functionality made it a strong contender for an international award.
KF : I honed my ability to translate brand values into a visually compelling and culturally relevant design.
KF : This project reinforced the importance of collaboration between design, engineering, and market research to create successful products.
