Woonwaard Rebranding by Ruud Winder

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DI: What is the main principle, idea and inspiration behind your design?

RW : Visualising the diversity of Woonwaard's tenants.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

RW : Our goal was an identity that would be embraced by all tenants, but which would also be well applicable at a more corporate level. Both have been successfully achieved.

DI: What are your future plans for this award winning design?

RW : Woonwaard has had a number of components further developed by us. Such as the BI environment, statistics, etc. This makes the corporate identity even more complete.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

RW : The contract was awarded to Rebrandt after careful agency selection.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

RW : Woonwaard is the only one allowed to continue using this design.

DI: What made you design this particular type of work?

RW : The search for a unique identity that fully corresponds to the character of the organization.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

RW : The Rebrand team.

DI: Who is the target customer for his design?

RW : Tenants, relations and employees

DI: What sets this design apart from other similar or resembling concepts?

RW : It is daring to express the diversity and respect for the tenants so exuberantly, resulting in a colorful and colorful design.

DI: How did you come up with the name for this design? What does it mean?

RW : The name WOONWAARD already belonged to the client, it was not developed by us.

DI: Which design tools did you use when you were working on this project?

RW : Sketchbooks, Pantone color stuff, Pinterest, Adobe software and more.

DI: What is the most unique aspect of your design?

RW : The colorful and unique combination of the circle parts. Each application in the identity is given a unique set of circles.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

RW : Designer | Design and Brand Architecture: Ruud Winder Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester Junior Designer - Graphic Design: Simone Winder Animator - Animation and Graphics: Peter Puntman Client: Woonwaard - Anniek van Belle, Nina Beute

DI: What is the role of technology in this particular design?

RW : There is a complex grid under the design that is built in Adobe illustrator.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

RW : A lot of research has been done to arrive at the unique design that conveys the diversity well.

DI: What are some of the challenges you faced during the design/realization of your concept?

RW : The concept of giving each part its own unique combination of circles turned out to be extremely time consuming.

DI: How did you decide to submit your design to an international design competition?

RW : We love to share our pride with the world.

DI: What did you learn or how did you improve yourself during the designing of this work?

RW : We noticed once again that our Rebrandt program forms the basis for a successful rebranding.