We had the distinct pleasure to interview award winning designer Mateus Morgan about their original and creative Key Visual design work. Mateus Morgan is an award-winning communication designer, that makes our world a better place with their original key visual works.
Mateus Morgan ("MM") answered Design Interview ("DI") questions about their award-winning work Spiderweb Key Visual. Interview questions prepared by Frank Scott.
MM : Everything was inspired by wild elements and the nature. As well by the product features, creating sort of connection.
MM : The focus was showing the product in a way that the image still simple but bring a lot the attention
MM : Its spreading the word to the world
MM : Was around 1 month.
MM : I was trying to make somethng original that at the same time shows the features of the product. Like the grip and wild nature. It was a comissioned work.
MM : The design is being used by the company in agreement with me.
MM : I think that my background on the shoe market gave me all necessary to understand the client needs.
MM : I this case was only me, and Caique, that did the retouch. But the whole idea was from my side.
MM : Are the guys that make tracking and outdoor sports. And that clients that just love this life style as well.
MM : I think that is the simple idea, i never seen something with this same idea before. So at the first contact is a chock at the first view.
MM : Nothing particular, just the first thing that came to my head.
MM : Was 3ds Max, Vray and Photoshop.
MM : The idea probably, by the use of the web element.
MM : Was only me and Caique, that did the post production.
MM : Just old school 3d polygon modelling, without any plugins or something like that.
MM : No, was just my feeling and the aknowledge on how this market works.
MM : The most complex part was modelling the shoe itself, is something complex to do, and a lot time consuming.
MM : Was a easy choice, i won the competition last year and it was very good in terms of recognition.
MM : At that moment was my most complex model to do, this helped me a lot in another projects that i did later.
MM : All good! Everything was covered.
