Reflect Dynamic Brand Identity Interview

Interview with Afeef Zaman (AZ), regarding views on design, and for the award-winning Reflect Dynamic Brand Identity design. Reflect was a 2014 - 2015 period Platinum A' Graphics and Visual Communication DesignAward Winner.

Interview with Afeef Zaman at Saturday 28th of February 2015: FS: What is the main principle, idea and inspiration behind your design? AZ : The primary inspiration for the project came from the idea of exploring a core ethos of music and devising a way of creating a brand identity that is deeply interlinked with that. Music is constantly chaotic and evolving, but always personal. It transcends barriers—both temporal and spatial (cultural). Always flowing with glimpses of novel meaning. Each moment, each place adds a new shade to this cavalcade of cascading tunes; telling us a different tale every time. We attempted to capture these self-reflective momentary tales of music and represent them in design motifs inspired from the form of “Rorschach blots”... FS: What are your future plans for this award winning design? AZ : The project is still ongoing. It was part of the new brand identity by Dj Sarhi. .. FS: How long did it take you to design this particular concept? AZ : Development of the project started in September 2014 and finished in December 2014. Development was done entirely in Dhaka, Bangladesh; printing and circulation of promotional materials were done in respective cities where the album was launched...

Tactica One Bottle Opener Interview

Interview with Michael Chijoff (MC), regarding views on design, and for the award-winning Tactica One Bottle Opener design. Tactica One was a 2014 - 2015 period Platinum A' Bakeware, Tableware, Drinkware and Cookware DesignAward Winner.

Interview with Michael Chijoff at Sunday 15th of March 2015: FS: What is the main principle, idea and inspiration behind your design? MC : We wanted to create a new way for people to experience their premium drinking moments. All too often sub standard bottle openers are used distracting from what should be a moment to cherish. The Tactica One was designed to reconnect users with the their premium experience from the moment they pick it up... FS: What has been your main focus in designing this work? Especially what did you want to achieve? MC : The aim was to create a precision tool that merged technology and design. The design had to be unique in appearance whilst delivering functional performance time and time again. Ultimately it needed to perfectly marry with the premium drinking experience... FS: What are your future plans for this award winning design? MC : Currently the Tactica One is aimed at release through a variety of premium design outlets worldwide. In addition due to the ability to do in mold branding we are also focusing on select partnerships with premium corporate brands...

Chirming Poster Interview

Interview with sook ko (sk), regarding views on design, and for the award-winning Chirming Poster design. Chirming was a 2014 - 2015 period Platinum A' Graphics and Visual Communication DesignAward Winner.

Interview with sook ko at Saturday 25th of April 2015: FS: What is the main principle, idea and inspiration behind your design? sk : I believe that good design is a universal language which is easily accessible and communicable in daily lives. Thus, I'm interested in observing mundane objects, experimenting with silly but fun ideas that pop up in the process and, eventually, bringing cool facts of life to design. .. FS: What are your future plans for this award winning design? sk : I'm going to start graduate school next spring.. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? sk : When I was young, I saw a little pretty bird on the mountain. The bird quickly flew away, leaving only sound behind. I looked up in the sky to find the bird, but all I could see was tree branches and forest. The bird kept on singing, but I had no idea where it was. I had no other choice than to mimic the sound of the bird and ask my dad the name of the bird. My dad used to tell me which bird it was. From very young, bird was the tree branches and big forest to me. This experience made me to visualize the sound of birds like forest...

Bridal Veil The Chandelier Interview

Interview with Victor A. Syrnev (VA), regarding views on design, and for the award-winning Bridal Veil The Chandelier design. Bridal Veil was a 2013 - 2014 period Platinum A' Creative Legacy, Retro and Evergreen DesignAward Winner.

Interview with Victor A. Syrnev at Monday 7th of October 2013: FS: What is the main principle, idea and inspiration behind your design? VA : Chandelier in the Palace of Weddings . Bishkek ( Kyrgyzstan) The feelings that arise in the hearts of two people , it is difficult to analyze. Therefore, they say that everything is in heaven. When the question arose as to look like a chandelier in the Palace of Weddings , the response was very close. Love should rule the world. This feeling should be the overriding and palpable. How can this be reflected in the grand hall , where there is one of the most important events in a person's life ? The idea behind the composition , carries the meaning and feeling, concentrated in the bridal veil bride. This quivering sensitivity, clarity of thought and passion . Chandelier - this veil bride , flying over the World... FS: What has been your main focus in designing this work? Especially what did you want to achieve? VA : Man has always felt worship and exaltation over the winged creatures. They were considered messengers of the gods. Birds, wings and flight symbolized the highest state of being. Flying freely without frontiers heavenly creatures are easily converted into flocks of gold and silver birds. For a moment, transfixed, they turn into jewelry. Birds convey to us as a gift to the ease, freedom, and happiness that we seek... FS: What are your future plans for this award winning design? VA : This award will help bring information about the possibility of getting a very rare, but deeply personal jewelry !..

Architecture Factory Cork Institute of Technology Interview

Interview with Marc O Riain (MO), regarding views on design, and for the award-winning Architecture Factory Cork Institute of Technology design. Architecture Factory was a 2013 - 2014 period Platinum A' Interior Space and Exhibition DesignAward Winner.

Interview with Marc O Riain at Tuesday 1st of April 2014: FS: What is the main principle, idea and inspiration behind your design? MO : I believe in designing from the user out and in truly bringing originality and excitement to designs. In college I was taught to design from first principals. So I really try to reinvent the wheel every time. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? MO : Collaboration and fostering community. I really believe in the power of peer learning in the studio environment. Also we have a very small budget and we had to deliver an intervention that was affordable. So we didn't build walls, for the most part, we avoided subdividing servicing which kept the sam prices low. .. FS: What are your future plans for this award winning design? MO : Enjoy it, share it with the Cork Design community, it will provide a public outreach with exhibition space, training and meeting space. For the students it is a home they never had, people respect it. I think will will age well. ..

Sata | Bia-Blue Islands açor Brand Identity Interview

Interview with SATA Internacional, S.A. Design by ivity (SD), regarding views on design, and for the award-winning Sata | Bia-Blue Islands açor Brand Identity design. Sata | Bia-Blue Islands açor was a 2013 - 2014 period Platinum A' Graphics and Visual Communication DesignAward Winner.

Interview with SATA Internacional, S.A. Design by ivity at Thursday 3rd of April 2014: FS: What is the main principle, idea and inspiration behind your design? SD : This Project aimed to represent the pride of the azorean people in a very contemporary and inspiring brand image... FS: What has been your main focus in designing this work? Especially what did you want to achieve? SD : It was the positioning of the company’s atlantic vocation. It carries the main symbol of azores-the Açor (hawk family bird)- an heritage that comes from XV century, when the Portuguese navigators discovered these virgin islands. It also represents the unique shades of the atlantic blues... FS: What are your future plans for this award winning design? SD : Maybe extend the atlantic concept, with special aircraft liveries that could Play an important role in the promotion of Azores...

Vivit Collection Earrings and Ring Interview

Interview with Brazil & Murgel Contemporary Jewelry (BC), regarding views on design, and for the award-winning Vivit Collection Earrings and Ring design. Vivit Collection was a 2013 - 2014 period Platinum A' Jewelry, Eyewear and Watch DesignAward Winner.

Interview with Brazil & Murgel Contemporary Jewelry at Sunday 13th of April 2014: FS: What is the main principle, idea and inspiration behind your design? BC : Vivit Collection was inspired by organic forms and behaviours found in nature. The main idea was to create memorable pieces able to arouse curiosity of the beholder by means like animals and humans use to seduce - dancing... FS: What are your future plans for this award winning design? BC : We hope to take part in different galleries/stores and expositions around the world, to expose the collection as much as we can... FS: How long did it take you to design this particular concept? BC : It took us around six months to design and develop the whole production process. The project presented a lot of challenges in every production steps that required several tests and researches until we finally achieved the best results...

Gamsei Cocktail Bar Interview

Interview with Buero Wagner (BW), regarding views on design, and for the award-winning Gamsei Cocktail Bar design. Gamsei was a 2013 - 2014 period Platinum A' Interior Space and Exhibition DesignAward Winner.

Interview with Buero Wagner at Tuesday 15th of April 2014: FS: What is the main principle, idea and inspiration behind your design? BW : When Gamsei opened in 2013, hyper-localism was introduced to a field of practice which had till then been mainly confined to the food scene. At Gamsei, ingredients for cocktails are either wildly foraged or grown by local artesian farmers, thus reestablishing a connection with local products and culture. Gamsei is, envisioned as an antidote to the globalization of cocktail bars.. FS: What has been your main focus in designing this work? Especially what did you want to achieve? BW : Just like the cocktails, we procured all materials locally, and worked in close collaboration with local manufacturers to produce custom-made solutions. Gamsei is a wholly integrated concept that turns the event of drinking a cocktail into a novel experience. .. FS: How long did it take you to design this particular concept? BW : The Design and research process started in September 2012 in Munich – The interior was completed in April 2013. ..

Paths of Light Dvd Box Interview

Interview with Francisco Elias (FE), regarding views on design, and for the award-winning Paths of Light Dvd Box design. Paths of Light was a 2013 - 2014 period Platinum A' Packaging DesignAward Winner.

Interview with Francisco Elias at Monday 14th of April 2014: FS: What is the main principle, idea and inspiration behind your design? FE : The box contains a short animation, entirely produced by the artist Nelson Fernandes aka Zina Caramelo. The aesthetic essence contaminates the shape and appearance of the box. In conclusion, the inspiration behind our design comes literally from the inside... FS: What has been your main focus in designing this work? Especially what did you want to achieve? FE : To be as consistent as possible with the artist's original aesthetics, in such way that we could achieve a continuum between his work and the DVD box. .. FS: What are your future plans for this award winning design? FE : Present our DVD box on the "shelves of the world" and, simultaneously, spread the result of our co-production, at both levels, of design and art...

Coca-Cola Tet 2014 Soft Drink Packaging Interview

Interview with Rice Creative (RC), regarding views on design, and for the award-winning Coca-Cola Tet 2014 Soft Drink Packaging design. Coca-Cola Tet 2014 was a 2013 - 2014 period Platinum A' Packaging DesignAward Winner.

Interview with Rice Creative at Thursday 17th of April 2014: FS: What is the main principle, idea and inspiration behind your design? RC : To create a series of Coca-Cola cans which spread millions of Tết wishes nation wide. We utilized Coca-Cola's Tết symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tài" means Success, "Lộc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tết decorations... FS: What has been your main focus in designing this work? Especially what did you want to achieve? RC : To make this idea happen, using a can of Coke which is already held and shared by millions to do more than just hold liquid, but to be the vehicle of a touching message. We had this idea that it could put a smile on a million faces, the client obviously loved the idea... FS: What are your future plans for this award winning design? RC : We like to keep things socially conscious no matter if the client is an upstart or a multi-million dollar corporation...

180º North East Novel Interview

Interview with Daniel Kutcher (DK), regarding views on design, and for the award-winning 180º North East Novel design. 180º North East was a 2013 - 2014 period Platinum A' Writing, Literature and Content DesignAward Winner.

Interview with Daniel Kutcher at Saturday 19th of April 2014: FS: What is the main principle, idea and inspiration behind your design? DK : My main aim to tell the story of what happened in a way so that the reader can get the best idea of what it was like for me. At some points throughout, I didn't feel like words could express exactly how I was feeling or what was going on at that particular moment in time, so I decided to include elements of art and graphic design to help convey those feelings. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? DK : My main focus was always to tell the story the best way possible. I wanted the reader to be able to enjoy the journey as much as I did as they read through the text and saw the accompanying visuals. .. FS: What are your future plans for this award winning design? DK : My plans are to try to talk to different kinds of publishers to see if there would be a way for it to reach more people and see what kind of response it receives. ..

Only Right Here Knife Holder Interview

Interview with Alan Saga (AS), regarding views on design, and for the award-winning Only Right Here Knife Holder design. Only Right Here was a 2013 - 2014 period Platinum A' Bakeware, Tableware, Drinkware and Cookware DesignAward Winner.

Interview with Alan Saga at Monday 28th of April 2014: FS: What is the main principle, idea and inspiration behind your design? AS : The main source of inspiration for my design was bullfights, which are part of a vast cultural diversity in my country. So I wanted to represent the same concept in the transition and awakening of consciousness about controversial issues not only in Mexico but worldwide. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? AS : My main aim was to achieve the fusion of an aesthetically minimalist element and an imposing piece. And that piece projects the cultural history of a country... FS: What are your future plans for this award winning design? AS : My goal is that this award serves as a platform, to introduce the product internationally. And from a personal standpoint, use it as a way of relating both commercially and socially with companies and designers. ..