Mangata Patisserie Bakery Visual Identity Interview

Interview with M — N Associates (MA), regarding views on design, and for the award-winning Mangata Patisserie Bakery Visual Identity design. Mangata Patisserie was a 2017 - 2018 period Platinum A' Graphics and Visual Communication DesignAward Winner.

Interview with M — N Associates at Monday 22nd of October 2018: FS: What is the main principle, idea and inspiration behind your design? MA : Mangata has a different meaning in Swedish, a unique romantic scene : the glimmering, road-like reflection of the moon creates on the night sea. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? MA : The Mangata scene is really inspired and visually appealed, so we brought it into the brandmark, making Mangata more unique and memorable but not overwhelmed its content. Mangata Patisserie launched to be one the luxury bakeries in Saigon serving truly well-designed cakes with high-tea concept. Therfore, the colour palette, black & gold, imitates the atmosphere of the dark sea, also, gave the brand a mysterious, luxury touch. .. FS: What are your future plans for this award winning design? MA : Taking it back home..

Firo Fire Cooking Set Interview

Interview with Andrea Sosinski (AS), regarding views on design, and for the award-winning Firo Fire Cooking Set design. Firo was a 2017 - 2018 period Platinum A' Bakeware, Tableware, Drinkware and Cookware DesignAward Winner.

Interview with Andrea Sosinski at Monday 23rd of April 2018: FS: What is the main principle, idea and inspiration behind your design? AS : I wanted to create a possibility to cook safe with real open fire. With all common cooking tools you have to lean over the fire which is not very safe. And BBQ is only cooking with glowing coal, because cooking with open fire is hard to handle. It is too hot and too irregular. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? AS : I wanted to combine the fascination of fire with a modern way of cocking which is safe, multifunctional, flexible and communicative. .. FS: What are your future plans for this award winning design? AS : I want to find a company that will produce and market this product on license worldwide. I already have a book full of people that want to buy it when it is produced. I collected the contacts during fairs (like the Ambiente in Frankfurt) and exhibitions...

Pixio Magnetic Construction Set Interview

Interview with Ivan Khalus and Oleh Berezovskyi (IO), regarding views on design, and for the award-winning Pixio Magnetic Construction Set design. Pixio was a 2017 - 2018 period Platinum A' Toy, Games and Hobby Products DesignAward Winner.

Interview with Ivan Khalus and Oleh Berezovskyi at Friday 20th of April 2018: FS: What is the main principle, idea and inspiration behind your design? IO : PIXIO is inspired by pixel art style and pixels of the digital world. The ideal shape was chosen — a cube, which is the most fundamental form both mathematically and aesthetically... FS: What has been your main focus in designing this work? Especially what did you want to achieve? IO : No visible connecting elements, no complicated parts - only a fine line between the simplicity and elegancy. Main focus was on fitting the unique blocks mechanics to pixels digital world. Based on the principle of reduced construction blocks for promoting creativity, PIXIO offers an infinite number of different combinations for creating objects in charming pixel optics. PIXIO is a next-step in voxel art modeling and styling. .. FS: What are your future plans for this award winning design? IO : Our future plans are to conquer the people's mind and present our ideal construction set worldwide...

Delacon Dandelion Playful Interface Interview

Interview with Markus Pargfrieder (MP), regarding views on design, and for the award-winning Delacon Dandelion Playful Interface design. Delacon Dandelion was a 2017 - 2018 period Platinum A' Interface and Interaction DesignAward Winner.

Interview with Markus Pargfrieder at Monday 23rd of April 2018: FS: What is the main principle, idea and inspiration behind your design? MP : Our clients products are solely based on nature. Since they still have to open themselves to the digital transformation, we designed this installation for their exhibition stand to do exactly this. Being digital without feeling like it and by staying very connected to the analog world. The dandelion as the clients sujet for years was the perfect starting point... FS: What has been your main focus in designing this work? Especially what did you want to achieve? MP : We had the core idea of a model of a dandelion that has a digital twin. By naturally interacting with the analog one, the digital one was reacting. To keep it as magical as possible, our main focus was keeping technology as hidden as possible on the one hand, and creating a realistic as possible digital dandelion... FS: What are your future plans for this award winning design? MP : We´d like to gradually evolve the installation for the upcoming exhibitions of our client to emphasize the fact that the digital transformation is an ongoing process as well...

Traces Womenswear Collection Interview

Interview with RONG ZHANG (RZ), regarding views on design, and for the award-winning Traces Womenswear Collection design. Traces was a 2017 - 2018 period Platinum A' Fashion, Apparel and Garment DesignAward Winner.

Interview with RONG ZHANG at Tuesday 24th of April 2018: FS: What is the main principle, idea and inspiration behind your design? RZ : 'Traces' collection shows intricately crafted, multi-layered garments and explorations into digital printing, digital embroidery and elastic material weaving, and creates thought-provoking silhouettes through a conscious layering textiles to represent the constraint of the Chinese examinations. Themes such as the exam papers, Chinese youth uniforms, Victorian costume details, Mai_68 student movement and artworks from Susan Hefuna and Maurizio Cattelan have been developed in 'Traces' collection. The ideology is that when you erase the traces, you destroy beauty. Luck and Misfortune comes in turn. The things you experienced, no matter good or bad, they are part of your body... FS: What has been your main focus in designing this work? Especially what did you want to achieve? RZ : Material experimenting The ideology is that when you erase the traces, you destroy beauty. Luck and Misfortune comes in turn. The things you experienced, no matter good or bad, they are part of your body... FS: What are your future plans for this award winning design? RZ : Transforming this collection into Ready to Wear collection..

Visigo Medium Size Coach Interview

Interview with Anadolu Isuzu Design Team (AD), regarding views on design, and for the award-winning Visigo Medium Size Coach design. Visigo was a 2017 - 2018 period Platinum A' Vehicle, Mobility and Transportation DesignAward Winner.

Interview with Anadolu Isuzu Design Team at Friday 27th of April 2018: FS: What is the main principle, idea and inspiration behind your design? AD : Visigo is a mid-size coach. Its customers and buyers are used to travel with larger coachs, which offer a high level of comfort and quality. Visigo had to challenge the segment of bigger coachs, without compromising its cost targets... FS: What has been your main focus in designing this work? Especially what did you want to achieve? AD : For the exterior, we focused on the design language. It had to compete with 12 meter sized coachs, which cost twice as much as Visigo. Still, Visigo had to compete with them aesthetically. For the interior, we focused on spaciousness. Larger windows, sky windows and color scheme are the main factors for this... FS: What are your future plans for this award winning design? AD : Our company extends its export network and Visigo is one of the key products for these markets. While we are working on some options for these special markets, R&D keeps working on other engine options...

Wood Storm Desktop Installation Interview

Interview with Naai-Jung Shih (NS), regarding views on design, and for the award-winning Wood Storm Desktop Installation design. Wood Storm was a 2017 - 2018 period Platinum A' Arts, Crafts and Ready-Made DesignAward Winner.

Interview with Naai-Jung Shih at Sunday 29th of April 2018: FS: What is the main principle, idea and inspiration behind your design? NS : The concept of this design originated from the rolling configuration of cloud in a storm. The powerful force of Mother Nature is so vivid that it has created an image of the tumbling dynamics. The lights and shadows seem switching constantly. The type of force needs to be captured and frozen into a solid form... FS: What has been your main focus in designing this work? Especially what did you want to achieve? NS : This installation is intended to be displayed statically. The interaction is made possible by guiding the line of sight around it to seek for the beginning or end point as the audiences actually experience the storm... FS: What are your future plans for this award winning design? NS : Promote it, sale it, or keep developing it in different scales, materials, or under different themes. ..

Life Extension Residential House Interview

Interview with PIN-CHI YU (PY), regarding views on design, and for the award-winning Life Extension Residential House design. Life Extension was a 2017 - 2018 period Platinum A' Interior Space and Exhibition DesignAward Winner.

Interview with PIN-CHI YU at Wednesday 2nd of May 2018: FS: What has been your main focus in designing this work? Especially what did you want to achieve? PY : This project is not only popular with my client but let me return to innocence and give me a chance to redefine the nature of life and design. .. FS: How long did it take you to design this particular concept? PY : One year.. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? PY : Change attitude, Change life There is no specific design language and style, as this won’t reduce the designer's creativity, strangle innovation and will explore more opportunities. We insist on creating a variety of ideas, and people may feel full of vocabularies of spatial tension.Our design philosophy is to hope that a piece of work is unique, and each piece should be able to reflect issues of geography, cultural history, nature, climate, society, human and sustainability. I want to share the progress and experience of this project. Normally this design would be loved by young groups, but unexpectedly this project was requested from a 70-year-old elder. We provide a lot behavior patterns and solutions of presenting space in the progress to him. The plan of this project determined successfully, but we stuggled on the form how presenting the space for a while . We keep trying the draft for his approval again and again, but it just not worked. Until he spoke one thing in the interview, so I change every concept and started to work on this present of the space. This is what he said: I experienced a lot things in my life. What else can make me excited? Life starts at 70 years old. If this case can present the feeling of future living that would be the most exciting thing I expected. This thing reminds me the mandarin author, Sanmao. This is her poetry: If I had a next life, I would be a tree. Standing to eternity without sorrow or happiness. Half of my body in the earth peacefully. Half of my body in the wind joyfully. This poetry presents a concept of eternity. This poetry touched my heart. As I work in the space and design field for decades in my career. I lost the passion of the beginning gradually. The space tells us about eternity, circulation and continuity with human being, but not just for presenting only. ..

Paper Flight Show of Papers Interview

Interview with Ximena Ureta (XU), regarding views on design, and for the award-winning Paper Flight Show of Papers design. Paper Flight was a 2017 - 2018 period Platinum A' Graphics and Visual Communication DesignAward Winner.

Interview with Ximena Ureta at Wednesday 30th of May 2018: FS: What is the main principle, idea and inspiration behind your design? XU : My goal was to create a selection of superior papers for Antalis – Chile, showcasing fine materials and designing a visual palate of delicate finishes. The “journey” metaphor is represented by various birds flying. For this project, each bird represents a type of paper. These include cranes, owls, finches, humming birds and doves. This project seeks to break free from the static two-dimensional framework of the printwork, by capturing birds in flight, through a movement effect produced by placing backing sheets below the cover die. This visual effect which plays with the viewers eyes, is also known as kinetic art. The upside on each sheet releases a bird flying, with stars twinkling under a sky with varying papers; while the underside presents birds with different yet harmonious floral palates. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? XU : I have aimed to achieve a high level in creative and technical design. To work with the best papers available anywhere and showcase their technical potential. Also to produce a novel design that captivates and surprises with its visual effects and overall design... FS: What are your future plans for this award winning design? XU : This project has already fulfilled its objective by giving an end-of-year gift to the clients of Antalis Chile, which represents Arjowiggins. It is a leading French paper products firm and is committed to the use of eco-friendly paper and sustainable environmentally development. I would like to continue creating objects that offer interesting approaches like this one. That employ structures that allow graphic design to interplay with animation and motion. Through this, I hope to show the challenges that I enjoy taking on and that reveal what I am capable of. ..

Pallet Restaurant Restaurant and Micro Brewery Interview

Interview with Ketan Jawdekar (KJ), regarding views on design, and for the award-winning Pallet Restaurant Restaurant and Micro Brewery design. Pallet Restaurant was a 2017 - 2018 period Platinum A' Hospitality, Recreation, Travel and Tourism DesignAward Winner.

Interview with Ketan Jawdekar at Saturday 9th of June 2018: FS: What is the main principle, idea and inspiration behind your design? KJ : The client wanted this establishment to open doors for the cosmopolitan patrons of Bangalore to experience World Cuisine. Creating an experience through fusion of sustainable and Natural Materials with straight lines in contemporary design was the key result area while going to the drawing board. Bangalore is known as Silicon Valley of India but very few know that it is a Southern hub for wooden pallet manufacturing. Thought of recycling wooden pallets for the world cuisine palate thus evolved... FS: What has been your main focus in designing this work? Especially what did you want to achieve? KJ : Hospitality design is a highly challenging area where the interiors need to stay fresh and appealing with the future trends in design. Pallet is a micro brewery that was designed with this thought. Use of about 5130 wooden pallets for the interior decor is the highlight of this restaurant. It portrays the design philosophy of repetition of a module to generate patterns and textures. Although materials used are in raw state it gives international look and attracts even expats from the city... FS: What made you design this particular type of work? KJ : The place is huge and linear in shape. Positions of existing services of building imposed on having Kitchen on one side thus making the space narrower and feel long. Different sections were needed to break the linear feel of the space yet not compromising on quality of space. Modules of Wooden pallets were designed in certain pattern along the column grid and the exterior wall to give feel of privacy without compromising on visual continuity. Repetition of modules was the key factor in design. ..

N1 Series Knives Interview

Interview with Cangshan Cangshan Cutlery Company (CC), regarding views on design, and for the award-winning N1 Series Knives design. N1 Series was a 2016 - 2017 period Platinum A' Bakeware, Tableware, Drinkware and Cookware DesignAward Winner.

Interview with Cangshan Cangshan Cutlery Company at Tuesday 25th of October 2016: FS: What is the main principle, idea and inspiration behind your design? CC : Balance. The knives themselves are well balanced, which was a difficult task to accomplish when designing all-metal forged knives. Forged knives are heavier than stamped knives and this is the reason for the unique hollow handle feature of the knife set. By removing material from the handle of the knife we were able to create an exceptionally balanced piece. This idea of balance continues in the matching of natural wood textures against sleek metal ones, warm and cold tones beautifully juxtaposed besides one another. Every aspect of this knife set is purposefully balanced against another one, beauty and function seamlessly meld into one... FS: What has been your main focus in designing this work? Especially what did you want to achieve? CC : A perfect knife. Maybe that is an unattainable ideal, perhaps a little subjective, but we wanted a knife that spoke to the needs of the professional creative. A knife set that was equal parts beautiful and functional. .. FS: What are your future plans for this award winning design? CC : Continue to push and improve. We plan on improving the materials even further with an amazing high alloy steel that out performs that already excellent steel we currently use. More knives will also be added to this line so we can offer even more functionality to the user. ..

Lock and Be Free Urban Locker Interview

Interview with Wanna One (WO), regarding views on design, and for the award-winning Lock and Be Free Urban Locker design. Lock and Be Free was a 2016 - 2017 period Platinum A' Interior Space and Exhibition DesignAward Winner.

Interview with Wanna One at Saturday 8th of April 2017: FS: How long did it take you to design this particular concept? WO : In 3 months, we developed an image and marketing consultancy 360º, that embraced the definition of a brand strategy based in a precise analysis of the national and international competitive environment and the global trends, to the creation of the brand, its universal concept and the later interiorism and graphics created for the place. .. FS: What made you design this particular type of work? WO : We try to rejuvenate the image of the old and cliché lockers with its poorly lit and narrow aisles full of gray lockers. .. FS: Who is the target customer for his design? WO : All the urban travelers who arrive to Madrid very early in the morning or very late at night and have to drag a heavy suitcase because their room hotel or their Airbnb apartment is not ready yet or they just leave it and they want to grasp the last minute at town. Lock and Be Feee solve these impasses in which one is left hand in hand with his/her suitcase, with no place to leave it. ..

Ampathy Vibration Speaker Interview

Interview with Hyungjun Koo (HK), regarding views on design, and for the award-winning Ampathy Vibration Speaker design. Ampathy was a 2016 - 2017 period Platinum A' Digital and Electronic Devices DesignAward Winner.

Interview with Hyungjun Koo at Monday 24th of April 2017: FS: What is the main principle, idea and inspiration behind your design? HK : Ampathy can produce sound and vibration together, so deaf people can communicate culturally by enjoying music or movie together with their friends and families... FS: What has been your main focus in designing this work? Especially what did you want to achieve? HK : People who have auditory disorders were isolated from communications with others. They were excluded from social cultural activities such as listening to music or watching a movie. They cannot hear sounds, but they are very sensitive to vibrations. This speaker substitutes sound into solid vibration, and amplifies the listener's emotions with it... FS: What are your future plans for this award winning design? HK : I'll design another products and services that communicating and Sympathizing with people...

Memento Letter Opener Interview

Interview with Bryan Leung (BL), regarding views on design, and for the award-winning Memento Letter Opener design. Memento was a 2016 - 2017 period Platinum A' Art Materials, Stationery Supplies and Gift Items DesignAward Winner.

Interview with Bryan Leung at Wednesday 26th of April 2017: FS: What is the main principle, idea and inspiration behind your design? BL : The main idea behind my design is to express emotions through gift-giving. The concept originated from me wanting to thank my father for raising me; however, I subsequently learned that many people want to express their emotions (e.g., thanks) to different people.. FS: What has been your main focus in designing this work? Especially what did you want to achieve? BL : The main focus in designing this work is to offer a gift that is able to clearly and effectively express the gift givers’ thoughts and emotions as well as touch the gift receivers’ hearts... FS: What are your future plans for this award winning design? BL : I hope that many people can have this design in their possession because it will mean that many people will have successfully expressed their emotions, which will lead to the creation of more stories...