We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: The project stemmed from a need to design powerful and outstanding high heels for real women, which would fit different bodies and personalities, while fulfilling the needs of women with wider feet, but still reflecting a unique and special taste. Drawing inspiration from a reinterpretation of an architectural object.
: Real women with the real problems and unconventional taste has been my main focus. I want to fulfil the needs of women with a wide foot and with a unique, special taste. I create a shoe that catered to all women's body types was a key priority of mine.
: I plane to find a manufacture partner in Italy and continuing to expand my brand. I am also looking for the retail partners and investors.
: The design took about 1 years. I began to produce the project in September 2018 and finished it within two weeks, while simultaneuously starting their own shoe brand.
: Because of the lack of a shoe brands that offer new and provocative designs, as well as a matching shoe shapes for the wider foot.
: i designed and made the prototypes of shoes by myself, but I am interested in collaboration with Italian shoe manufacture.
: I believe that women deserve a powerful and unique pair of heels, which also fit well on the foot!
: I analysed a fashion shoes designed by Manolo Blahnik or Christian Louboutin, Brian Atwood and realised that they are often narrow and at times difficult to get into. This led me to incorporate a V-shape on the front of the open shoe, allowing women to walk with more comfort and with a spring in their step.
: The women I focused on for are unconventional, unique, powerful, self-assured, creative, and yet imperfect but beautiful! Women with wider feet, but still reflecting an outstanding and special taste.
: There is no other product on the market that used similar concept and or materials such a brass details on the shoe.
: Anna Segeda is a maiden name of my mother
: Gold-bronze brass, Italian cowhide leather, bronze-coloured lambskin lining, and 100 mm stiletto heel were used together with technologies from traditional shoe manufacturing, to make a geometrical design, thus broadening the scope of possibilities, adding new raw materials and making futuristic designs.
: All the geometrical brass details and a V-shape on the front of the open shoe allowing women to walk with more comfort. It is also very unique combining an industrial design with a feminine high heels.
: I did not collaborate with any designers or manufactures, but I do, looking for an Italian shoe manuacture!
: I studied specific groups of women and realised the need for a non-conventional and unique pair of heels, which also fit well on the wider foot.
: The main challenge is how to turn the design into reality. How to make and join all the geometrical details in the right place with the stripes and to treat that details on the shoe, keep it stable and while being able to walk freely.
: I have never participated in any Awards befor, but I thought it was time to change that!
: I improved my technologies in traditional shoe manufacturing, learned to make that geometrical design, thus broadening the scope of possibilities, adding new raw materials and making futuristic designs.
