Gasometro 2015 Advertising by Alessandro De Marco

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DI: What is the main principle, idea and inspiration behind your design?

ADM : I wanted to take all the category of the event, make them iconic and create a big surrealistic picture of it.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

ADM : My focus was on show something cool that not explain completely the event but involve your curiosity to joining in. Also I waned to achieve a good visibility in the city.

DI: How long did it take you to design this particular concept?

ADM : About three weeks

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

ADM : This Design was committed by an event agency.

DI: Who is the target customer for his design?

ADM : People between 18-40 (mostly) that live in Rome.

DI: What sets this design apart from other similar or resembling concepts?

ADM : I always try to make unique concepts.

DI: How did you come up with the name for this design? What does it mean?

ADM : Gasometro is the name of the event and inspired from the structure in the location.

DI: Which design tools did you use when you were working on this project?

ADM : Vector and photoediting programs.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

ADM : With Andrea Minnucci

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

ADM : No influence by data analytics.

DI: What are some of the challenges you faced during the design/realization of your concept?

ADM : Color palette.

DI: How did you decide to submit your design to an international design competition?

ADM : It was a suggestion sponsored by the adesignaward team.

DI: What did you learn or how did you improve yourself during the designing of this work?

ADM : Every work is part of continuous growth.