We had the distinct pleasure to interview award winning designer Roland Radschopf about their original and creative Corporate Identity design work. Roland Radschopf is an award-winning communication designer, that makes our world a better place with their original corporate identity works.
Roland Radschopf ("RR") answered Design Interview ("DI") questions about their award-winning work Klammhoehe Corporate Identity. Interview questions prepared by Frank Scott.
RR : The letter “K” from “Klammhöhe” is rotated 90 degrees, it then forms a mountain on the one hand and a table on the other hand.
RR : The restaurant promises “highest quality”, not only geographically but also because it offers delicious products. The aim was to communicate this message in the visual appearance and in the advertisements.
RR : We love developing brandings for restaurants.
RR : About 3 months.
RR : This project was a commission. I realized this project together with the great architect Michael Karasek.
RR : No, the branding was developed exclusively for Klammhöhe.
RR : I am interested in all human senses. A branding for a restaurant of this kind allows it to play with all senses.
RR : There are a lot. Especially the coordination with the architects influenced me.
RR : Mountain bikers, drivers, walkers and all coffee lovers and gourmets. And of course people who value high quality food and love nature.
RR : I think it's a strong branding and communicates the concept of the restaurant in a clear and sympathetic way.
RR : “Klammhöhe” is the name of an Austrian mountain pass as well as of the restaurant located on its top. We have to work with this name.
RR : Of course I used the classic tools like Adobe Creative Suite (InDesign, Photoshop, Illustrator, ...). But I also had unconventional work steps.
RR : The design is internationally recognizable and shows that there are great products here.
RR : Yes. For example, I also worked with a carpenter and with a car painter. We shoot the photos on a farm with different animals. Everything is real. Like the ingredients. No fake.
RR : Everything that is real helps. A real built table is better than any retouching. You can feel that.
RR : I looked at various restaurant brandings. There are many good designs all over the world. That's why it's harder to stand out from the competition as a restaurant.
RR : The hardest thing was certainly the shooting with the animals. We were afraid that the animals would get hurt. No one could tell us if an animal falls off the table. But fortunately everything went well.
RR : I got an e-mail. A Design Award invited me to submit.
RR : Too many cooks spoil the broth.
RR : Believe in your ideas and try to convince other people. Then great things can happen.
