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DI: What is the main principle, idea and inspiration behind your design?

: It came from the need to make a 2mm lead holder for me. I did what I wanted as a personal tool....eventually I made it part of the Venvstas writing instruments collection.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: I wanted to do a lot with very little...that's all. Something that I would see as timeless.

DI: What are your future plans for this award winning design?

: Its going on production. It will be sold worldwide as part of the Venvstas collection.

DI: How long did it take you to design this particular concept?

: I cant remember, it was made along with other designs, so, I would say its the last one of a series. Usually I work with many things in parallel, so time tracking its not important.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: I did it just for me at the beginning, as I couldn't find what I wanted. Eventually I saw others like me would like it, as it happened.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: Its set for production via Venvstas, a firm I co-own with a partner.

DI: What made you design this particular type of work?

: The need to summarize a design object in a very small scale.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: Just some previous work from my brother.

DI: Who is the target customer for his design?

: People like me. Probably.

DI: What sets this design apart from other similar or resembling concepts?

: Looks and feels totally different. Its just different.

DI: How did you come up with the name for this design? What does it mean?

: Designer 7, there's also a designer 8, 7 milliliters wide, therefore 7, designer I think speaks for itself.

DI: Which design tools did you use when you were working on this project?

: A saw........it can be a great tool.

DI: What is the most unique aspect of your design?

: the way it looks.......besides that, its just a pencil.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: Nobody. Just me.

DI: What is the role of technology in this particular design?

: well......this can be made in 10 years or 90 ago....so...seems technology has nothing to do. Its based on another design I did that is maybe 15 or more years old.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: No. Never.

DI: What are some of the challenges you faced during the design/realization of your concept?

: Work with composites. They have their own logic and you have to learn it.

DI: How did you decide to submit your design to an international design competition?

: I started to get copied........maybe was a way of defending myself, but also the brand.

DI: What did you learn or how did you improve yourself during the designing of this work?

: I have discovered a hidden ability as an artisan. It helps. As the Bauhaus taught us this combination of intellectual, artistic work with a more to the ground craftsmanship can make a better product. If you know the processes involved, its easier to tell to craftsmen what to do, and also, they will respect you.