We had the distinct pleasure to interview award winning designer Kirill Semenovich about their original and creative Logo and Name design work. Kirill Semenovich is an award-winning communication designer, that makes our world a better place with their original logo and name works.
Kirill Semenovich ("KS") answered Design Interview ("DI") questions about their award-winning work Vow Logo and Name. Interview questions prepared by Frank Scott.
KS : Through the name and logo, we wanted to tell the story of the meeting and the union of two people. There is an event between them that unites them for the rest of their lives - a wedding ceremony. The two become one. This connecting moment is fixed in the center of the logo. The logo is font, as the oath is words.
KS : Logo style: luxury in its simplicity. Therefore, the main task was to tell the story, while making the logo minimalistic and luxurious.
KS : We are a young studio and have not yet gained a significant level of authority. Thus, we have tested how good our design is, on the example of this project. Therefore, in the future we plan to tell everyone about our award in order to confirm our authority.
KS : About one month to complete this project.
KS : We were approached by a wedding agency to develop a name and logo based on the specifics of their work. We did some analysis and eventually came up with this concept.
KS : The name and logo are used by our customer - the wedding agency.
KS : We use some design steps: full research of a product, market and competitors. Then we work in detail with the pale mental map, where we find the concept for the project. And next comes the technical part.
KS : My work is influenced by the main designer in my life — my wife.
KS : This project differs from others in that it has its own values: ritual, uniqueness, emotion. It also has its own style: luxury in its simplicity.
KS : The name "vow" reflects two aspects. The first is that the organization of weddings is designed for wow effect, which is consonant with the name. The second is that the word "oath" metaphorically carries the meaning of unification and giving itself to another.
KS : We used tools from Adobe Package: Illustrator, Photoshop, After Effects, Premier Pro. We designed mental map in Xmind app.
KS : Uniqueness in the story of the unification of two people and its transformation into a name and logo.
KS : I only worked with my wife.
KS : Based on the specific field of activity of the customer, for whom this project was developed, the emphasis is placed more on the emotional part, rather than on the technology.
KS : Yeah, of course. First of all, we start with the analysis: first we send the brief to the customer, based on the answers, we start market research (same products and competitors). Next we process all the data through several stages of pale mental map (this is a personal development and approach of our studio). After that, we get a ready concept and foundation for the work. And only at this stage we begin to sketch and work with the visual part of the project.
KS : Actually, there were no problems while working on this project.
KS : We've never participated in a competition of this level before. But sooner or later we have to start somewhere. We need to grow up and gain popularity. So I felt that now we are ready to take part in competition and submitted our work.
KS : Perhaps the most important discovery for me is that I realized what things need to be improved in our studio to communicate with customers.
KS : Please feel free to contact us: play@pale.love
