We had the distinct pleasure to interview award winning designer Hind Al Aayadhi about their original and creative Money Envelope design work. Hind Al Aayadhi is an award-winning communication designer, that makes our world a better place with their original money envelope works.
Hind Al Aayadhi ("HAA") answered Design Interview ("DI") questions about their award-winning work Eidiyah Money Envelope. Interview questions prepared by Frank Scott.
HAA : My main idea behind this design is to create a way to organize children Eidyahs (gift money notes handed to children on the festive occasion of Eid, which is a Muslim celebration). Aiming to make children happy with the envelope, and making it easier for parents to distribute The Eidyah in an easy, organized and a beautiful manner
HAA : I wanted to please both children and parents in the process of giving (Eidyah). And especially I wanted to create a durable envelope that can be opened and closed as many times without needing to tear the envelope apart.
HAA : Every Year, before the holy month of Ramadhan, I begin designing a new packaging concept for the Eid. Maintaining the high-quality standard as well as trying to take it forward to the next level.
HAA : Around a month and a half
HAA : In the beginning, I noticed the need to organize the way Eidyah is being distributed. Year after year, the demand is getting higher on purchasing the envelope collections
HAA : Until now, I am in charge of producing and selling the envelope collection. It has been sold in Bahrain, United Arab Emirates as well as Saudi Arabia
HAA : I have a deep passion for stationery, it makes my eyes spark and generates so much happiness to my life. I think this is one of the main reasons behind the thinking of designing the envelope collections.
HAA : Not really, I get my inspiration mostly of nature
HAA : Mostly ladies, and mothers
HAA : The unique clasps of the envelopes, the high quality of the paper, as well as the vibrant colors of the envelope collections
HAA : I chose the name Eidyah, because it is a name that is used very commonly in the GCC region for the money notes that are given by parents to children on the festive occasion of Eid which is a Muslim celebration. I wanted a name that is simple and direct.
HAA : Adobe Photoshop and Adobe Illustrator
HAA : It is to some point important in the local culture that the money notes (Eidyah) are new and crisp. The envelopes are designed specifically not to bend the money notes, and that it can be used for multiple times and to for one-time use.
HAA : I have worked on this design by myself
HAA : Being able to illustrate digitally has played a major role in the creation of this design. It transforms my ideas from the pen and paper stage to the finished product that is produced
HAA : I rely on social media, especially Instagram surveys to get to know the customer needs.
HAA : I faced a minor challenge in deciding the perfect weight of the paper envelope that will make the clasp closes perfectly in a smooth way. The printing press was very helpful in guiding me to select the perfect paper weight for this matter
HAA : An email was sent to me regarding the envelopes from a design award
HAA : That there is always room for improvement, that paying attention to little details is difficult yet very rewarding, and to trust my inner voice.
HAA : I am very thankful for being able to share my designs and thoughts to the world, thankful for the journey of this design, beginning with a simple idea and developing it to a product to participate in a prestigious design competition
