DI: What is the main principle, idea and inspiration behind your design?
: The colourful illustration “Flip Flop” reminds one of a warm summer day spend at a fresh swimming pool. However, what we see in the picture is my living room carped.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
: The fresh and colored image show my legs touching the living room carpet in summer but easily remind the viewer of tiles in an old swimming pool far beneath the surface. The idea of jumping off the pool edge into a different underwater universe becomes vivid as I am sitting on the living room couch hoping for more inspiration to come.
DI: What are your future plans for this award winning design?
: This project was developed for print products. The advantage of the digital production is the versatile applicability in different print areas. As the selection of mockups shows, the project is suitable for outdoor use, as an indoor poster, but also for publication in magazines, or as a book cover. This goal is a far-reaching visibility of the illustration in different media spaces.
DI: How long did it take you to design this particular concept?
: Actually this concept was developed really quickly. I was drawing my feed and messed up. While I was sitting on my living room couch I realized the unique pattern of my carpet reminded me of the tiles of an old swimming pool. The geometrical and colored details of the coincidental image develop a sudden esthetic sense. The image leads the viewer into a mosaic phantasy of a summer holiday trip.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
: Not every image is planned well ahead, some – like this one – come into being while working on it. The illustration “Flip Flop” came to live through a failed drawing of my feet, that turned into a colourful homage to warm summer days.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
: I do not have any plans yet to sell or lease the production rights. As of right now I intend to produce the work by myself.
DI: What made you design this particular type of work?
: The design is a coincidental work and this is what makes it interesting to me. The original idea was completely different and I didn't realize how beautiful this pattern was until I messed up drawing my feet. I started over again suddenly seeing esthetic sense in the carpets pattern. The image leads the viewer into a mosaic phantasy of a summer holiday trip.
DI: How did you come up with the name for this design? What does it mean?
: Flip Flop refers to my shoes but also to a certain feeling that you get when you think of summer.
DI: Which design tools did you use when you were working on this project?
: This Poster was entirely created digitally with Procreate on iPad Pro.
DI: What are some of the challenges you faced during the design/realization of your concept?
: Not every image is planned well ahead, some – like this one – come into being while working on it. The illustration “Flip Flop” came to live through a failed drawing of the artists feet, that turned into a colourful homage to warm summer days.