We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Our clients products are solely based on nature. Since they still have to open themselves to the digital transformation, we designed this installation for their exhibition stand to do exactly this. Being digital without feeling like it and by staying very connected to the analog world. The dandelion as the clients sujet for years was the perfect starting point.
: We had the core idea of a model of a dandelion that has a digital twin. By naturally interacting with the analog one, the digital one was reacting. To keep it as magical as possible, our main focus was keeping technology as hidden as possible on the one hand, and creating a realistic as possible digital dandelion.
: We´d like to gradually evolve the installation for the upcoming exhibitions of our client to emphasize the fact that the digital transformation is an ongoing process as well.
: We played around with several ideas within the team, but rather quickly we all fell in love with this particular concept.
: The way the story was made up, the design just kind of came by itself.
: Since we are a project oriented company and since we always focus on the specific stories and messages our clients want to tell, this particular design we be married to this particular client of ours.
: We thrive to evolve story telling by utilizing any sort of technology. We always start by listening to the story of our client and by good knowledge of different kinds of technology, designs like this "happen" in our conceptual phases of the projects.
: There are many examples of good and creative ways to use technology for different purposes. We try to look at as many as possible of them to always stay inspired.
: It´s designed for all the visitors of exhibitions, that our clients appears at.
: I´m really proud that we did not "over-do" things. We kept it simple and pure, somethings that is quite often very hard to do. You need a trustful relationship with you clients.
: The design itself has not a real name. We called it digital dandelion, because that is, what it is.
: The digital dandelion was build in Maya, the analog one as well and then printed in 3D. The whole installation came to life by a programming toolkit called "vvvv" and in addition a Arduino microcontroller in combination with several wind sensors is used.
: The interaction with a 6 metre LED wall by just blowing at a model of a dandelion is for sure the most unique aspect of our design. Therefore it´s more a design of this human-machine interaction, than a design of something that you can just look at.
: We had help in the construction of the model of the dandelion, that is packed with wind sensors and cables. INDAT is a construction spezialist in Austria, that usually works for other industries and businesses. But since they also like to explore their boundaries, they were the perfect partner for this project.
: Technology plays a huge role in this design. Without technology this project, and therefore this award, is not happening.
: The main challenge was to hide the technology the best we could do and to keep the interaction as pure and as natural as possible.
: We were really happy with our result of the project and based on the overwhelming feedback at the exhibition stand of our client, we hoped that juries would like it too.
: We just got our main principles backed up once more. Focus on the story, utilize technology in a smart way, but do not let it take over. Sometimes less is more.
: No, thanks for the interview. I just want to thank Andreas Wurm from Heidlmair Kommunikation to give us the opportunity to develop this project.
