We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: The main idea behind this design is to use material as a visual metaphor for strength. Corrugated metal is meant to communicate both the high ABV of this beer and its relation to masculinity.
: The main aim of this design was making the product stand out on the shelf and differentiate itself from the competitors.
: Just celebrate it!
: Time flashed by!
: Our agency was commissioned by Heineken Russia to create this design.
: This design is currently being produced by Heineken Russia.
: The target audience for this design can be described as strong, conservative, masculine men, who like fishing, hunting and sharing a beer with friends.
: Corrugated metal solution.
: The bright idea to show beer’s high ABV via visually recognizable and firm material – structure and pattern of corrugated metal.
: Execution was a real challenge as it had to be closely supervised by our technical experts.
: We thought it could be nice to show it to the international design community as Russian designs haven't been in sight that often in the past years.
