by

---

DI: What is the main principle, idea and inspiration behind your design?

: We're inspired by the owners' previous life in New York and their liking in loft style design

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: We want to ensure the apartment has its own unique character and cosy enough to welcome the owner home everyday. We've to keep a balance on delivering something with a cool style but not too bold

DI: What are your future plans for this award winning design?

: We'll explore other opportunities to reuse some of the good elements we used in this design yet keep exploring new ideas to deliver more unique design

DI: How long did it take you to design this particular concept?

: One month

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: This is made based on a request a client made and it's all expanded from a conceptual idea

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: Not planning to sell the design as it marks an important milestone for us winning the A'Design awards

DI: What made you design this particular type of work?

: It's all based on a clients request

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: Yes certainly it's a team work

DI: Who is the target customer for his design?

: The end user i.e. The homeowner

DI: What sets this design apart from other similar or resembling concepts?

: It's the designer research and inspiration that sets the design

DI: How did you come up with the name for this design? What does it mean?

: It's all the best you can get when the east meets the west

DI: Which design tools did you use when you were working on this project?

: Autocad, 3D Max, Sketchup and Photoshop

DI: What is the most unique aspect of your design?

: It's full of characters and tailored to the homeowner

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: Without the support of the construction team, the outcome is never going to be the same

DI: What is the role of technology in this particular design?

: Technology supports everything in this house from lighting control to audio system, it marks a remarkable results in whole

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: Not having lived in New York ourselves, we would need to do some background research on what loft style is like and contains of in order to get the essence

DI: What are some of the challenges you faced during the design/realization of your concept?

: Looking for materials that can deliver the concept yet within a reasonable budget

DI: How did you decide to submit your design to an international design competition?

: Having received good comments from various sources, it boosts our confidence to submit the work for a leading international design award competition

DI: What did you learn or how did you improve yourself during the designing of this work?

: It's always important to understand the client's need and then get the research done at the right path in order to deliver something that's to the brief

DI: Any other things you would like to cover that have not been covered in these questions?

: It's all good