We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: PIXIO is inspired by pixel art style and pixels of the digital world. The ideal shape was chosen — a cube, which is the most fundamental form both mathematically and aesthetically.
: No visible connecting elements, no complicated parts - only a fine line between the simplicity and elegancy. Main focus was on fitting the unique blocks mechanics to pixels digital world. Based on the principle of reduced construction blocks for promoting creativity, PIXIO offers an infinite number of different combinations for creating objects in charming pixel optics. PIXIO is a next-step in voxel art modeling and styling.
: Our future plans are to conquer the people's mind and present our ideal construction set worldwide.
: Probably, this idea had been living in our minds for ages. But from the decision to create PIXIO to the prototype around 9 months have passed.
: We are constantly searching for new cool ideas, really something new, which was not there before. The simplicity, versatility, and expressiveness of pixel art have always fascinated each of us with its charm and unlimited potential. It seemed to us as though PIXIO always existed in our soul and now it's time for its materialization. So we started the project and embodied it.
: We started mass production by ourself already to show the world our creation. PIXIO will be popular like a simplest colorful construction set as for adult designers - real fans of 8-bit game consoles, same to kids older than 6 y.o.
: Strong wish and faith in PIXIO as a great but simple tool to create everything your imagination tells you.
: For marketing research pixel art artists, toy specialists, and graphic designers were helping us to obtain more information and feedbacks
: PIXIO is great for all ages for learning development, education, and entertainment. PIXIO is made for everyone who loves creativity, technology, design, games, and just fun. It is for adult designers - real fans of 8-bit game consoles, same kids older than 6 y.o.
: The design of cube isn’t new but 6 small magnets inside is know-how. The polarity of these magnets are designed in a way that enable the cubes to be connected to each other in any sequence from different sides.
: The name was born with a concept same time. The 8 mm blocks are reminiscent of 3D pixels. This is how name PIXIO came.
: Everything that can help you to visualize your idea have been used. From 3D printed models to paper constructions.
: The most important and great features are two next: The first feature is a unique mechanics and design, which in a complex give uniform blocks without visible fastening elements. One Pixio block can be connected to either side of another Pixio block – it's unique. The essence of simplicity, solidity, style and pixel versatility we implemented in real life thanks to the invisible magnetic force.
: We have our great team, few of it really has a special technical education. We also consult with well-known designers discussing our project in general meaning.
: Technology aspect is very important no doubt. From the right plastic density and color rendition to the exact size of the magnets and magnet density. This is a very complex and long process. But we are satisfied with the product and its designs after all.
: For Marketing research, we use a lot of focus groups and passed consultation with pixel art artists, toy specialists, and graphic designers. The biggest research - was Kickstarter campaign that gives strong positive feedback from backers all around the world.
: The biggest challenge was to fit the unique mechanics and apply the design concept given the 8 mm size. After multiple experiments with the mold and materials, we finally were able to bring pixel versatility into real life.
: We are huge fans of A’Design competition for last few years. We were confident to see PIXIO in winners list this year.
: We have not overcome all the challenges because working on a project is an ongoing process. Difficulties are literally at every step, but it's an honor for us to represent a product that grows faster and faster.
: We always do things which do not exist yet, something cool, and it turns out really great. We are creating something beautiful and necessary, and we ourselves go to people with it. Hope everyone will understand and love PIXIO.
