We were born in China Poster Design by Si Li

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DI: What is the main principle, idea and inspiration behind your design?

SL : My design idea is to express the most representative three animals in China by conveying the traditional Chinese shadow play as a way of expression, paying attention to the endangered species and respecting and extending the tradition.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

SL : Pay attention to endangered species, respect and develop traditions.

DI: What are your future plans for this award winning design?

SL : I want to be a public service film to convey to the world concern about the species and the traditional culture in the way of Chinese shadow play.

DI: How long did it take you to design this particular concept?

SL : This way from the first draft to the continuation of more than a year

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

SL : It's the inspiration I've been looking for myself

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

SL : The design is used by other companies

DI: What made you design this particular type of work?

SL : A love of Chinese tradition

DI: Where there any other designs and/or designers that helped the influence the design of your work?

SL : Of course, the impact of the present design environment

DI: Who is the target customer for his design?

SL : the people

DI: What sets this design apart from other similar or resembling concepts?

SL : The unique design technique is the traditional expression of the shadow play, which is hen

DI: How did you come up with the name for this design? What does it mean?

SL : Born in China in China

DI: Which design tools did you use when you were working on this project?

SL : photoshop

DI: What is the most unique aspect of your design?

SL : The expression of traditional shadow play

DI: What is the role of technology in this particular design?

SL : Visual performance

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

SL : Public interest in cultural traditions

DI: What are some of the challenges you faced during the design/realization of your concept?

SL : How to combine the shadow with the animal and the tradition

DI: How did you decide to submit your design to an international design competition?

SL : The nation is not only the world.

DI: What did you learn or how did you improve yourself during the designing of this work?

SL : Respecting tradition and continuing to carry forward are what designers should do