We had the distinct pleasure to interview award winning designer Anousha Razavi about their original and creative Jewelry design work. Anousha Razavi is an award-winning fashion designer, that makes our world a better place with their original jewelry works.
Anousha Razavi ("AR") answered Design Interview ("DI") questions about their award-winning work Kashan Necklace Jewelry. Interview questions prepared by Frank Scott.
AR : The main inspiration of this work was the stained glass. The colors of stained glass in this masterpiece architecture come together in harmony to create a sense of spirituality and serenity. I wanted to create a piece of jewelry that translate a macro masterpiece such as architecture to a micro piece of wearable art.
AR : I wanted to show the world in today's geo-political situation, that our country Iran (Ancient Persia) is full of beauty and deep history and culture that has been overlooked by media focusing only on the negatives. There are so much artistic talent that needs to be discovered by the west.
AR : I would like to make this collection a commercial success as well as a a symbol of the undiscovered talent.
AR : it took one and a half year to develop design and samples for the entire collection (20 pieces)
AR : The design was developed to show my passion for art, architecture and jewelry.
AR : I intend to produce my work and offer to retailors
AR : I have much education and experience in jewelry design having worked for international companies such as MontBlanc, Tiffany&Co and Maison Birks
AR : Open minded women between ages of 30-50 who are well traveled and open to new cultures
AR : Each gemstone stone is specially selected and hand cut with special faceting technique to fit the pieces of jewelry which makes the piece very unique
AR : The name Kashan is taken from the ancient city of Kashan. I took this name because my original inspiration was the dome of the bazaar in this city
AR : 3d programing and printing, casting, hand cutting stones, hand setting gemstones and diamonds and a combination of technology with traditional jewelry making techniques.
AR : Stone cutters, jewelers, setters, photographer, etc
AR : I combined technology with old techniques to bring this design to life. For example the piece was designed by 3d modeling and wax printing instead of technique of wax carving to see all aspects of the design first. After 3d printing more traditional techniques such as hand cutting and hand setting was used to make each pieces that are high quality.
AR : Cutting each stone to the exact size was extremely difficult and many stones were broken in the process. Also setting the piece without any visible prongs in the front and back was rejected by many jewelers as its a very new way. We finally managed to come up with a solution to create the piece that looks beautiful in the front and back.
AR : I have been wanting to submit designs to A design award for many year and finally decided this year we have the perfect product that combines aesthetics, history, culture, technology, uniqueness and traditional craftsmanship which would give the piece much advantage over other competitors.
