DI: What is the main principle, idea and inspiration behind your design?
: I would say the main inspiration behind this design is japanese culture: cherry blossoms, minimalism and origami.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
: Achieving a differentiation among other products of the same nature in store's shelves, and also having a product that does not make a kitchen look untidy if it is not stowed away after its use.
DI: What are your future plans for this award winning design?
: I would really like for a tea company to use this design as their packaging.
DI: How long did it take you to design this particular concept?
: About one month.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
: It was back in 2015, I had a school project for Paper Technology course in which we needed to make a packaging with the only restriction of using cardboard as the only material.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
: I plan to sell it.
DI: What made you design this particular type of work?
: At that time, I was really into drinking tea and I often noticed how boring and similar to one another were the boxes of tea. One day I saw a jar of tizana, I found it lovely how the small jar seemed to tilt toward the costumer, inviting it to smell its content. I wanted to pursuit something as inviting as that.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
: I was in a really early stage of my studies when I made this design. I had in mind that I wanted to make something different for the tea industry, a packaging that would invite the customers to interact with it, but I was lacking packaging technical knowledge to make a complex design. So it was The Dieline book that helped me out - a lot.
DI: Who is the target customer for his design?
: I would say tea lovers. Probably mostly women because of the feminine aspect of the packaging.
DI: What sets this design apart from other similar or resembling concepts?
: I had not seen a similar design being used for tea, but I would say it is
DI: How did you come up with the name for this design? What does it mean?
: Notch: an angled or V-shaped cut in the edge or top of something.
DI: Which design tools did you use when you were working on this project?
: Illustrator, Photoshop, Dielines
DI: What is the most unique aspect of your design?
: The duality of how it can be displayed. The fact that it is a cube makes it easy to be transported in boxes to stores - saving space and money - but its triangular face at the bottom allows the product to be displayed in a way that draws the attention of customers.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
: I did not collaborate with anyone.
DI: What is the role of technology in this particular design?
: I used Illustrator and Photoshop to make the graphic design of the packaging.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
: No, I did not make any research to make this design.
DI: What are some of the challenges you faced during the design/realization of your concept?
: The main challenge was the modification of the faces, flaps and folding lines in order to achieve the final result.
DI: How did you decide to submit your design to an international design competition?
: I received an email from A'Design Award staff inviting me to participate, because they had seen my packaging in Favourite Design annuary.
DI: What did you learn or how did you improve yourself during the designing of this work?
: I learned about opening my mind to criticism, being patient and taking challenges.
DI: Any other things you would like to cover that have not been covered in these questions?
: The original graphic design of the packaging is not the same as the one I submitted to the contest, it initially had watercolor flowers but it was with a friend of mine that I discussed different ideas until I came up with this final design.