Sidharth kumar Garment design by Sidharth kumar

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DI: What is the main principle, idea and inspiration behind your design?

SK : I am a traveller and a photographer. My Philosophy of design revolve's around nature and its formation action into a new world.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

SK : I tried to achieve a balance between reality and the conceptual thought hence these design's fall into a category of ready to wear fashion. However, i have incorporated the craft and various process of sustainable design.

DI: What are your future plans for this award winning design?

SK : It will help me in bringing trust and their belief of consumer, Also about how sustainability can be the next big thing.

DI: How long did it take you to design this particular concept?

SK : six month's

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

SK : pursuit as an inspiration, it is something which i strongly believe in.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

SK : intent to produce on my own.

DI: What made you design this particular type of work?

SK : To bring the sustainablity in its best form of creation through my inspiration and design philosophy.

DI: How did you come up with the name for this design? What does it mean?

SK : It is a transformation of an old cultural activity like Dakmanda craft mixing it with the existing form's in nature, I photographed the small little detail's of nature through my camera with the help of different objects like a bottle of water. Which gave me zoomed and a distorted form's in nature. Hence the collection is called "Hybrid". However I believe in less is more, So always try to incorporate existing things, like waste material, up cycling, recycling to help in bringing new sustainable future.

DI: Which design tools did you use when you were working on this project?

SK : D.S.L.R Camera, hand embroidery, hand weaving, draping technique and deconstruction.

DI: What is the most unique aspect of your design?

SK : Sustainable process.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

SK : craft's men for hand embroidery.

DI: What is the role of technology in this particular design?

SK : construction.

DI: What are some of the challenges you faced during the design/realization of your concept?

SK : Incorporating thing's together in a similar design asthetic's

DI: How did you decide to submit your design to an international design competition?

SK : To get recognised

DI: What did you learn or how did you improve yourself during the designing of this work?

SK : Learn't about the slow fashion and how to find a way to it.

DI: Any other things you would like to cover that have not been covered in these questions?

SK : yes, I hope this help's me in reaching out to a larger scale of Audience to get them acknowledge and let them know how important sustainable process is in today's world.