Seahorse Pendant by Edhuard Zverev

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DI: What is the main principle, idea and inspiration behind your design?

EZ : To create a beautiful pendant for men that symbolizes power and beauty.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

EZ : To depict Norse sea in a pendant, making it original and beautiful. The main achievement - to create a mixture of beauty and power for strong people.

DI: What are your future plans for this award winning design?

EZ : Make it available to order worldwide and to create a version without diamonds.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

EZ : I always create my designs with a drive inside myself. I follow inspiration inside and my desire to create jewelry.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

EZ : I intent to produce myself, by my company Frangue.

DI: What made you design this particular type of work?

EZ : Seeing Norse wild nature and a desire to depict it in a pendant for men.

DI: Who is the target customer for his design?

EZ : Strong spirited people, who want to wear it to prove and symbolize it.

DI: What sets this design apart from other similar or resembling concepts?

EZ : A gemstone.

DI: How did you come up with the name for this design? What does it mean?

EZ : Seahorse means a beautiful and powerful underwater creature.

DI: Which design tools did you use when you were working on this project?

EZ : Pencil, 3 D design programs.

DI: What is the most unique aspect of your design?

EZ : A citrine stone that radiates the light out of center.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

EZ : I asked a person to create a 3D model and visualization.

DI: What is the role of technology in this particular design?

EZ : Creating a beautiful shape of metal.

DI: What are some of the challenges you faced during the design/realization of your concept?

EZ : The challenge is to create high quality and make it well balanced

DI: How did you decide to submit your design to an international design competition?

EZ : I was looking for competitions and came upon "A' Design Award". It's time to make Frangue brand visible.

DI: What did you learn or how did you improve yourself during the designing of this work?

EZ : That I can work with gemstones and can use them more in my work.