DI: What is the main principle, idea and inspiration behind your design?
: living with the natural element and attitude all the time
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
: Use leather to make a sculpture, and show people the possibility of dressing with it.
DI: What are your future plans for this award winning design?
: promote my brand
DI: How long did it take you to design this particular concept?
: It took me around one month to complete the research and the whole concept, and 2 weeks to finish the sketch of this collection.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
: In fact, it's for my graduation collection.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
: I will finish the whole collection for my own brand in future.
DI: What made you design this particular type of work?
: I would like to change people's way of thinking. I think the most of the garments which people are wearing now are too boring like uniforms. There's no attitude and personality in it. I consider the garments which we are dressing up should express our soul. It's our second skin, not only a piece of fabric.
DI: Who is the target customer for his design?
: People who are living with dreams.
DI: How did you come up with the name for this design? What does it mean?
: In fact, the whole collection based on an imaginary story which I made, it's talking about hundred years later, after a war between human and animals. People begin to respect nature and look for a sustainable development method to balance nature and culture. They use animals' image to decorate their out looking. Not only like a trophy but also as a fashion element to show their characters and personalities. For example, leopard shows strong-willed, snake presents level-headed, bird explains freedom... So, "The Control" is to express the controlling right and the balance between human and natural.
DI: Which design tools did you use when you were working on this project?
: photoshop, illustrator, inDesign
DI: What is the most unique aspect of your design?
: the sculpture part which made by leather
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
: Makeup: Huo QIN
Model: Yulya LYASHKEVICH
DI: What is the role of technology in this particular design?
: tanning technique, dripping with stretch fabric and hiding the cutting line behind the sculpture part.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
: I did a lot of research of Art Deco and Art Nouveau style, to studying the langue of silhouette and streamline. Then I sketched many kinds of animals to design the sculptures.
DI: What are some of the challenges you faced during the design/realization of your concept?
: The first challenge was making a sculpture which could follow people's bodyline and won't bother normally action, so I made the construction with iron wire and sculpted on a mannequin with clay. The second challenge and also the most difficult one was tanning leather into a 3d shape. I stapled wet leather with massive pins on corners of the sculpture, then used steam of iron on leather hundreds of hours to make it stretched and clinging the sculpture. At the last, the leather could be taken off from the sculpture but still keep the shape stable.
DI: How did you decide to submit your design to an international design competition?
: I want to show my work to the world.
DI: What did you learn or how did you improve yourself during the designing of this work?
: The limited of tanning, and the mechanics influence of merger different fabrics.
DI: Any other things you would like to cover that have not been covered in these questions?
: I got a lot of inspiration from an Artist called Selçuk Yilmaz, his metal sculpture work is amazing and after talking with him, I decided to find my way to express animals. And another artist - Thomas Dimetto's graphic also inspired me.