We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: It was at the beginning of the 30's that promotional displays and advertising developed. Outstanding artists emerge, making graphic art a creative expression and cultural engagement. The display largely uses the Art Deco style, particularly elegant female representations or highly sought-after typography. The "1936" cuvée from the Gabriel Meffre house uses these codes, typical of the 1930s, to transport us 80 years back, at a time when the French poster is at its peak.
: The main goal in achieving this label was both to create a label that is in the universe of the 30s, while using the contemporary printing techniques that we have today to give a collector dimension to this vintage.
: We look forward to attending the gala night in late June at Lake Como in Italy to receive our trophy and meet the organizers and other participants of A design award to exchange with them.
: We worked with our client for about a month and a half, 2 months to reach the completion of the project. The meeting with the printer was decisive for carrying out the project and defining with him all the printing techniques chosen.
: This creation is an order from our client Gabriel Meffre, Wine Producer in the Rhône Valley and South of France. This order was intended to represent the vintage collector of 80 years of the house Gabriel Meffre.
: The design was chosen and used, produced by our client.
: I have watched the posters of the 30s to develop the universe of this collector's label.
: The label must appeal to wine consumers, but also distributors such as wine shops, restaurants ...
: This label is typical of the graphic design of the 30s and differs both in its unusual graphic design, as well as the printing techniques used such as embossing and hot foil stamping.
: 1936 is the year of creation of the house Gabriel Meffre. It is therefore natural that for the anniversary vintage of the 80 years of the house, the year of creation is included on the label and enhancement.
: The project was entirely realized with the Adobe Illustrator software by directly working the drawing in vector with the pen tool.
: The singularity of forms and the composition a little crazy years of the 30s
: We worked in collaboration with the commercial teams and the communication department of our client.
: The print quality was fundamental in this project because it allowed to give a truly qualitative and high-end product.
: Yes, of course, we have both drawn our inspiration from the posters of the 30s but also in design works, on social networks. Inspiration is everywhere.
: The label should both be characteristic of the 1930s and at the same time give the impression that it was made recently. It was therefore quite paradoxical to realize.
: We are quite fond of competition and our agency has itself created a design contest platform Favourite Design.
: Each project is enriching because it allows us to dive into a universe, an era to explore graphically. This was the case for this project with a fabulous return to the 30s in France
: We are delighted to have worked on this very enriching project humanly and graphically
