DI: What is the main principle, idea and inspiration behind your design?
WD : To create a new space that encourages/forces people to interact in a new way.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
WD : The new office design has assisted the client transform the business, in a way no one thought possible. The emphasis on common spaces and difference has been an exceptional advantage
DI: What are your future plans for this award winning design?
WD : To develop it as the client wished to develop in conjunction with the business change
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
WD : The design was commissioned in a unique way and Woodalls was appointed in a way that allowed full transparancy and trust between client and consultancy.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
WD : No the design is not being used by anyone else
DI: What made you design this particular type of work?
WD : To assist business change
DI: Where there any other designs and/or designers that helped the influence the design of your work?
WD : No it is fully unique
DI: Who is the target customer for his design?
WD : Client - Dods
DI: What sets this design apart from other similar or resembling concepts?
WD : The way people move around the new office
DI: What is the most unique aspect of your design?
WD : Strangely one of the proudest parts is the grand walkway
DI: What are some of the challenges you faced during the design/realization of your concept?
WD : Time constraints
DI: How did you decide to submit your design to an international design competition?
WD : We believe it is world class