We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: The design aims to promote cultural and creative industries. To make our customers amazed about our product, I hope to create an impressive design. The most important thing is to present the real images of Malay culture, hence to make the branding more valuable and meaningful.
: I focus on creating a package incorporated with cultural elements. We can feel the festivity and the touch of delicate quality of premium gift box through the whole packaging. I effort will be seen and that will also create a good impression towards my client, Mika Premium Gift Shop.
: It means a lot to me if my effort is recognized through winning this award. It will further motivate me to devote myself in creating more creative and meaningful design, helping other corporations in branding.
: About one week.
: This is the first product which I am really satisfied with. I accomplished this work on my own from inspiration to production and concept realization.
: My design is being produced through packaging of premium gift box of Mika Premium Gift Shop, a well-known local brand in Malaysia. I hope their products can be sold in other places of the world and hence my design will be widely recognized.
: Before I accept the offer to help Mika to design this package, I had done some market researches. I found that in the past years, Mika has been using lines and printed floral patterns to design their gift box for Hari Raya. So do their business competitors. I come up with this design for I do not want my client to keep using the same design for years. I want them to show something new to their customers as well.
: I was on my own from the very beginning – idea and concept to production.
: Malay community.
: The design shows the real scene in kampong during Hari Raya as much as possible, and this make it differrent from its competitors.
: “Malaysian Festive Packaging Collection” is broadly representative. Hari Raya is the most important festival to Malay as Chinese Lunar New Year to Chinese.
: Adobe illustration, Adobe Photoshop, 3D Max and Hand sketches.
: Apart from the delicate touch of the package box, the images and the cartoon figures are specially designated for Mika with my own designing style. You will not see the same design at other places.
: In collaboration with the packaging department of my client’s company, I try my best to ensure the food is enclosed and fully covered by the outer packaging box with appropriate design.
: I do research by observations and interviews with Malay friends. Furthermore, I also search information online.
: The hardest part of this design is to ensure the images are fully presented in a perfect manner even when the box is folded. To make sure this, I have to be very careful at the combination of colours.
: This is the product in which I fully develop my individual style and preferences. I am glad to share my works and look forward to gain international recognition.
: I learn to incorporate cultural elements in branding for “culture is the core value of branding”. And it is also a strategic way to prevail over your competitors in the market.
: I just wish this product will be widely recognised by the world with the network that 5S8 Studio provides.
