We had the distinct pleasure to interview award winning designer Max Bessone about their original and creative Capsules container design work. Max Bessone is an award-winning communication designer, that makes our world a better place with their original capsules container works.
Max Bessone ("MB") answered Design Interview ("DI") questions about their award-winning work Nutratify packaging Capsules container. Interview questions prepared by Frank Scott.
MB : The unusual design of the container has been inspired by the Aristotle’s conception of the five elements. In particular, it is the representation of the Aether, essence of life. The Aether is generated by an upside-down triangle, where the tip is pointing downward symbolizes the female and the triangle with the point facing upward represent the male.
MB : I focused on creating a product for people. After the survey, I had many data to work with and I found out that most of the consumers of healthy products, keeps the containers in the car or in the bag. They wanted a not bulky packaging, easy to grab and carry. But they also were looking for an elegant product, which can be left on a shelf at home. The unusual shape stop the rolling of the container, while the top can be easily opened with one hand. Moreover the look&feel of it makes the container an elegant object to leave at sight.
MB : Nutratify wants to invest into technology to help people, not just with improving the overall well-being, but also to design their own plans and achievements through the development of a better and more powerful app.
MB : About 3 months
MB : Client brief was based on the creation of a different product, made for people, which could make the difference on the shelves between competitors' product. I have explored many different shapes and solutions before to bump into the final idea, which I felt it was satisfying the most of the needs required. Then, the concept of the Aether has been really inspiring to create a unisex product.
