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DI: What is the main principle, idea and inspiration behind your design?

: Seeing is believing. Using Photos with CGI realism as an intuitive way to navigate and retrieve information.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: There were many aspects and raw components to come together in one media platform. We want to curate, sync them and create a total branding through electronic touch media.

DI: What are your future plans for this award winning design?

: To promote the recognition's of the award we received with our clients and future clients.

DI: How long did it take you to design this particular concept?

: 2 months from concept to design user experience and interface. 2 months for planning to producing contents.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: Design was commissioned.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: Each project is unique, requiring to produce bespoke contents. We will continue producing ourselves.

DI: What made you design this particular type of work?

: Challenges to translate a complete branding of a complex mix-development in a touch base media.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: Not designers but journalistic and lifestyle photos helps as references to curate for our photos content.

DI: Who is the target customer for his design?

: Potential Home owners and Investors.

DI: What sets this design apart from other similar or resembling concepts?

: Using full 360 ‘spherical’ and rotational ‘circular’ actions to tie-in with Architect’s concept.

DI: How did you come up with the name for this design? What does it mean?

: R-Media - ‘R’ represent 3 principles: Rich information, Relevance in content, Resonate with audience

DI: Which design tools did you use when you were working on this project?

: Digital Photography, Aerial Drones, 3DsMax, V-ray, Autopano Giga, Photoshop, Lightroom, Flash, HTML5 Scripting.

DI: What is the most unique aspect of your design?

: First opening sequence of aerial full 360 on a 55 inch touch screen. The reaction from viewers intuitively uses the interface are priceless.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: Worked with aerial drone specialist, to fly at very specific height and ‘hold’ that GPS position to counter strong winds while taking multiple high-res photos to complete full 360 panoramas.

DI: What is the role of technology in this particular design?

: Technology to create the contents and touch navigation are essentials. It role is to facilitate the user experience in a subtle ‘sub-conscious’ way.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: Primary research are on studying the context of neighborhood for identifying amenities that strengthen the development’s location.

DI: What are some of the challenges you faced during the design/realization of your concept?

: Capturing the essence and nuances of the location through static photos. The context of neighborhood, understand the lighting conditions to plan timing and execute the photography of various categories.

DI: How did you decide to submit your design to an international design competition?

: From positive feedback responses from our clients, this project showcase stands out. To create awareness and recognition for the challenges we set ourselves creatively.

DI: What did you learn or how did you improve yourself during the designing of this work?

: The final product is the sum of many parts. It is never linear but dynamic when resolving and sync with each other.