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DI: What is the main principle, idea and inspiration behind your design?

: The particular shape of the lamp refers to surface of the moon with its cheesy like holes

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: My main focus was to join performance and aesthetic beauty together and make emotional connection between the concept and the user.

DI: What are your future plans for this award winning design?

: Actually i did not think about that but of course i will wait for founders for any offers for producing it.

DI: How long did it take you to design this particular concept?

: I do not remember exactly but i researched a lot about user experiences to design a true concept and i think it took 2 month till completing the concept.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: I pursuit an inspiration and wanted to join function and aesthetics together and also make connection between the concept and the user.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: Not produced yet and as i told i am waiting orders from founders for producing it.

DI: What made you design this particular type of work?

: Once i was walking at night and i saw some couple were looking at the sky and the moon and they say lovely words to each other while waking so i decided to bring that amazing scene to atmosphere of home at nights and users sense it.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: No, I do myself.

DI: Who is the target customer for his design?

: all people from kids to old especially lovers!

DI: What sets this design apart from other similar or resembling concepts?

: function and aesthetic beauty are joined together and also it makes emotional connection between the concept and the users.

DI: How did you come up with the name for this design? What does it mean?

: Bringing the moonlight to atmosphere of home is new vision so i decided to name it "NewMoon"

DI: What is the most unique aspect of your design?

: I decided to bring the moonlight and lovely scenes to atmosphere of home at nights so i made emotional connection between the concept and the user by designing it and also function and aesthetic beauty are joined together.

DI: What is the role of technology in this particular design?

: The glassy pendant dining table lighting is made by blown method and the luminosity parts are the latest LEDs.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: As i said before i researched about user experiences and ... .

DI: What are some of the challenges you faced during the design/realization of your concept?

: making emotional connection between the concept and the user and also joining function and aesthetic beuty together.

DI: How did you decide to submit your design to an international design competition?

: Actually i was sure that my design will win because there are many researches behind it and it is different from other lighting concepts and products.

DI: What did you learn or how did you improve yourself during the designing of this work?

: I learned a good design should should easily connect, speak, be a friend, love and live with the user. That is why the user love the design. Emotional connection between a product an the user is my main perspective of explaining a good design. Joining all aspects of aesthetic, ergonomic, form, function, usabality, accessibility, ... complete the meaning of a good design. That is all I do in my designs.