DI: What is the main principle, idea and inspiration behind your design?
TJ : The design is inspired by local cultural narratives and materials, aiming to build a spatial experience that resonates with the neighborhood and its people. Our principle is to respect and reinterpret context.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
TJ : Our focus was to create a space that blends functionality with emotional memory. We wanted to build not just a restaurant, but a cultural hub that evokes a sense of place.
DI: What are your future plans for this award winning design?
TJ : We plan to further evolve this spatial language in other cultural and commercial contexts. It may become a case study or model for future community-focused projects.
DI: How long did it take you to design this particular concept?
TJ : From initial concept to detailed design, it took approximately 4 to 5 months.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
TJ : It was a commissioned project, but we were given creative freedom. The concept arose from both client dialogue and our own site-driven inspiration.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
TJ : The space is currently in operation by our client. We retain the design rights and are open to future collaborations or adaptations.
DI: What made you design this particular type of work?
TJ : We have a deep interest in public life and urban texture. Designing social spaces like this aligns with our vision to shape meaningful urban experiences.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
TJ : Yes, we were inspired by architect Tadao Ando and artist Piet Mondrian. Ando’s use of light, concrete, and calm spatial composition influenced our approach to atmosphere and materials. Mondrian’s bold use of primary colors and geometric balance inspired how we applied color to shape visual rhythm in the space.
DI: Who is the target customer for his design?
TJ : Urban dwellers seeking a deeper, more authentic local dining experience, as well as visitors interested in cultural atmospheres.
DI: What sets this design apart from other similar or resembling concepts?
TJ : Its uniqueness lies in the poetic integration of cultural narrative, material tactility, and spatial rhythm to foster a sense of belonging.
DI: How did you come up with the name for this design? What does it mean?
TJ : The name “Izakaya 9am 5pm” conveys our idea of extending the izakaya experience from night into daytime. We wanted guests to enjoy the relaxed and social spirit of an izakaya even in the morning or afternoon, and to experience the transformation of atmosphere across the day.
DI: Which design tools did you use when you were working on this project?
TJ : We used Auto CAD, 3Ds MAX and Adobe Suite for 3D modeling and presentations, alongside physical model-making for tactile decision-making.
DI: What is the most unique aspect of your design?
TJ : Its emotional tactility—a spatial experience that’s both grounded in local memory and yet subtly surreal.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
TJ : Yes, we collaborated with local craftsmen, lighting specialists, and kitchen consultants to ensure cultural accuracy and functionality.
DI: What is the role of technology in this particular design?
TJ : Technology helped us simulate lighting atmospheres and optimize space efficiency. Yet, the focus remained on tactile, human-scaled experience.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
TJ : Yes, we studied user behavior patterns, site history, and neighborhood foot traffic to inform the layout and flow.
DI: What are some of the challenges you faced during the design/realization of your concept?
TJ : Balancing heritage elements with contemporary aesthetics, and coordinating with multiple specialists to ensure detail integrity.
DI: How did you decide to submit your design to an international design competition?
TJ : We believed the project had a story worth sharing on a global stage and hoped it would open dialogue on culturally responsive design.
DI: What did you learn or how did you improve yourself during the designing of this work?
TJ : We refined our ability to translate intangible cultural elements into tangible spatial expressions, and improved communication with craftspeople.
DI: Any other things you would like to cover that have not been covered in these questions?
TJ : We hope this project encourages designers to look inward—to their own cultural roots—as a source of innovation and identity.