Ecohiny Branding by Cansu Dagbagli Ferreira

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DI: What is the main principle, idea and inspiration behind your design?

CDF : The main principle behind Ecohiny Branding is to redefine sustainable product aesthetics by combining playfulness with eco-friendliness. The peach symbol and unique color palette were inspired by the need to break industry norms and create a brand that resonates with modern, eco-conscious consumers.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

CDF : Our main focus was to develop a brand identity that stands out in a crowded market while effectively communicating sustainability. We aimed to achieve a perfect balance between modern design and eco-credentials, making the product visually appealing and trustworthy.

DI: What are your future plans for this award winning design?

CDF : We aim to leverage the recognition from the award to strengthen the brand’s market presence, exploring potential collaborations and expanding the product line while maintaining the same distinctive design approach.

DI: How long did it take you to design this particular concept?

CDF : The design process spanned a year, from April 2022 to April 2023, involving extensive research, prototyping, and multiple iterations to refine the final concept.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

CDF : This design was commissioned by Ecohiny, with the goal of creating a bold and modern identity for their 100% organic bamboo product.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

CDF : The design is currently being used by Ecohiny for their product branding, and any future developments or expansions will align with their business strategy.

DI: What made you design this particular type of work?

CDF : The challenge of transforming an eco-product into a modern, playful, and distinctive brand motivated me to take on this project. It aligned perfectly with my passion for merging sustainability with innovative design.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

CDF : While I drew inspiration from modern minimalist and eco-conscious branding trends, the final design is a unique interpretation tailored specifically to Ecohiny’s needs.

DI: Who is the target customer for his design?

CDF : The target customers are environmentally conscious individuals seeking sustainable yet modern and approachable products. Young moms looking for a natural product for their kids is a strong target customer group, proven by the sales of the brand.

DI: What sets this design apart from other similar or resembling concepts?

CDF : The use of the peach symbol, a bold and unexpected color palette, and the integration of playfulness with sustainability distinguishes this design from typical eco-product branding.

DI: How did you come up with the name for this design? What does it mean?

CDF : The name “Ecohiny” was given to me at the beginning of the project and I found it quite innovative, it reflects the eco-friendly nature of the product, while the playful tone aligns with the brand’s modern and quirky personality.

DI: Which design tools did you use when you were working on this project?

CDF : The project was carried out using Adobe Creative Suite, including Illustrator and Photoshop, for design and prototyping.

DI: What is the most unique aspect of your design?

CDF : The innovative color palette and the playful peach symbol are the most unique aspects, challenging traditional eco-product aesthetics.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

CDF : I collaborated with packaging manufacturers and printing specialists to ensure color accuracy and material compatibility across all branding elements.

DI: What is the role of technology in this particular design?

CDF : Technology played a crucial role in prototyping, color matching, and creating digital assets optimized for e-commerce platforms.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

CDF : Yes, the design was informed by industry research and consumer insights. We analyzed competitor brands, surveyed target audiences, and conducted focus group testing to validate design choices.

DI: What are some of the challenges you faced during the design/realization of your concept?

CDF : One major challenge was achieving consistent color matching across different materials, which required extensive testing and collaboration with suppliers.

DI: How did you decide to submit your design to an international design competition?

CDF : The distinctive and innovative nature of the project made it a strong candidate for international recognition, aligning with the competition’s emphasis on originality and impact. Furthermore, when I have seen the customer comments on e-commerce platforms, I understood that the brand is loved and used by customers happily. This was a big factor in my decision.

DI: What did you learn or how did you improve yourself during the designing of this work?

CDF : I learned the importance of balancing creativity with practical execution, especially when dealing with technical challenges like production and printing.

DI: Any other things you would like to cover that have not been covered in these questions?

CDF : This project highlights how sustainable products can break free from stereotypes and embrace bold, modern branding to appeal to a wider audience. It demonstrates the power of design to reshape perceptions and drive meaningful change.