We had the distinct pleasure to interview award winning designer Kristina Pacesaite about their original and creative Packaging design work. Kristina Pacesaite is an award-winning communication designer, that makes our world a better place with their original packaging works.
Kristina Pacesaite ("KP") answered Design Interview ("DI") questions about their award-winning work Birds Packaging . Interview questions prepared by Frank Scott.
KP : The main idea and inspiration was to demonstrate the natural beauty of each coffee producing country and one of the most beautiful creatures are the birds.In inspiration came from the old biology books and birdwatching guides, also modern photography.
KP : I wanted to captivate delicate essence of the words while using the bold brown colour to make the design look good on a Kraft paper.
KP : We are planing to extend the packaging line for the client.
KP : approximately 1 month and the whole project took 2,5months.
KP : The design was commissioned but he client who wanted new packaging for their coffee brand.
KP : since it was a commissioned work, the client has all the rights.
KP : My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions.
KP : not in this case, it was rather eclectic experience and more research based that influenced by someone.
KP : The design was made to attract younger customers who value quality coffee and care about it's origin.
KP : I thing the detailed illustrations stand out the most.
KP : After we've decided to use bird illustrations it was obvious to call it "birds and coffee"
KP : Procreate for digital bird illustrations and Adobe Creative Suite for final result.
KP : The project manifests the craftsmanship of coffee roasters
KP : I was working by myself on this project. It was a calming experience during the Covid.
KP : The technical part of the process in crucial, because we wanted sharp looking images on a craft paper surface.
KP : Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market. My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
KP : The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant.
KP : I have found the colleagues work with the similar style who won the A design award and was inspired to do try it also.
KP : for me every project is unique and has its own challenges, during the designing this work I had to improve my patience and illustration skills and try a bit different style.
KP : I always remember that my old professor was right saying that the main inspiration we can get comes just from two places: ancient cultures and nature.
