We had the distinct pleasure to interview award winning designer Qiuyu Li about their original and creative Logo design work. Qiuyu Li is an award-winning communication designer, that makes our world a better place with their original logo works.
Qiuyu Li ("QL") answered Design Interview ("DI") questions about their award-winning work Hearing Extraordinary Dream Logo. Interview questions prepared by Frank Scott.
QL : The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves."This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry.
QL : In general, company logos need to be easy to read, but for this logo, we took a bold approach by sacrificing the legibility of the characters to appeal to the aesthetic and cultural aspects of kanji. To convince the client, I made efforts in communication.
QL : Based on the client's feedback, we plan to register this logo for future use on company merchandise such as T-shirts and other goods.
QL : I spent about a month on gathering materials, making proposals, production, and meetings. However, it feels like we needed a bit more time for adjustments and revisions afterwards.
QL : This is a commissioned project, and while it is commissioned, I still aim to deliver a logo that is as innovative as possible.
QL : This project is one I personally handled.
QL : This project was commissioned by a company related to music. Therefore, when considering inspiration, I focused primarily on elements related to 'sound'.
QL : When creating designs related to kanji, I am strongly influenced by my former graduate school professor, Yoshimaru Takahashi.
QL : My mentor's designs strongly reflect Japanese cultural aspects and are used in various products and branding across Japan and Asia. However, my personal style and design philosophy are diametrically opposed to my mentor's, focusing on constructivism and Swiss typography.
QL : I believe that visually expressing the company's image clearly is a distinctive feature.
QL : The name was chosen to reflect the company's goal of fostering an individualistic team, as per the client's narrative.
QL : I completed this design using Adobe Illustrator.
QL : I originally didn't have much attachment to traditional culture, but through this experience, I've realized that using traditional culture appropriately can be surprisingly beneficial.
QL : This was completed solely by myself.
QL : The main role would be to promote kanji culture through visuals.
QL : Research on the development of kanji is essential.
QL : While I'm not concerned about creating a memorable logo, I am worried about the legibility of the characters in this logo.
QL : I hope to show my design to more people and receive evaluation from experts.
QL : We need to think more deeply about the disregard for the functionality of the characters in this case.
