We had the distinct pleasure to interview award winning designer Mohsen Koofiani about their original and creative Ice Cream Packages design work. Mohsen Koofiani is an award-winning communication designer, that makes our world a better place with their original ice cream packages works.
Mohsen Koofiani ("MK") answered Design Interview ("DI") questions about their award-winning work Big N Ben Ice Cream Packages. Interview questions prepared by Frank Scott.
MK : According to the name of the brand and the place of its formation, the designer has considered his ideas based on the stories and culture of that country. The use of characters and symbols of England is the main idea, which is displayed in the form of simplified characters on the packaging.
MK : The main focus of the designer is to coordinate the brand name with the design on the packaging. The designer has tried to create characters with simple characters, which are all symbols of the stories and culture of England. And by using different colors, it has displayed a different design style of the previous decades of that country.
MK : Now we will make the most of this opportunity to share it more with our audience and create exciting campaigns for this product series, considering that the plan is leading in the field of design.
MK : The point that is very important in creating a plan is to come up with an idea that can be implemented in a wide range of dimensions. The time spent on the idea of this plan was much more than its implementation.
MK : he packaging design was a planned and purposeful order. A different name behind which was the display of a culture. The elements used in the design each have different capabilities in the creation of a campaign, they can be the narrator of a separate story in the form of the main design.
MK : No, this is an exclusive project for Zarrin Ghazal company and all its legal interests belong to that company.
MK : Studying and using the culture of that country has led the designer to use it. Remembering famous stories in this culture alone can be fascinating.
MK : This project is individually conceived and designed.
MK : According to the type of product and design style, it is clear that the main target is the youth and youth sector of the society. But the type of design will express the renewal of memories for adults.
MK : Using busy and complicated designs is not always bad. Sometimes it makes you focus more to see it and see it better.
MK : Illustrator software has been used to implement this project.
MK : The type of arrangement of colors (patterns) and the design style of the characters and their stories are among the features of the design.
MK : Research and study have been done regarding the culture and stories of England.
MK : The designer decided to send the design to the competition in order to show that cultures can be introduced along with advertising designs. to be evaluated by the big A competition and to share the design with all designers.
MK : In this project, the designer went through the challenge of combining multiple colors together and in this project learned how to arrange multiple colors together and tries to make more efforts in this matter.
