We had the distinct pleasure to interview award winning designer Mohsen Koofiani about their original and creative Pet Foods design work. Mohsen Koofiani is an award-winning communication designer, that makes our world a better place with their original pet foods works.
Mohsen Koofiani ("MK") answered Design Interview ("DI") questions about their award-winning work Pavanpet Pet Foods. Interview questions prepared by Frank Scott.
MK : In this project, the designer, considering the audience's interaction with the type of product and animals, advanced the design by creating cartoon characters and tried to convey the sense of cuteness of animals to the viewer by using different characters and colors.
MK : The main focus in this design has been simplicity and effective communication with the audience. The different emotional transfer that the designer has shown in the design style has made this packaging look completely different and impressive at first glance. Pure colors without additional shadows make the viewer understand more.
MK : The premium award of this packaging paved the way for the manufacturer. The value of this award will be highlighted in the campaigns.
MK : It has always been a bit challenging to reach simple elements and use simple colors in design. Due to the feeling that the designer has towards animals, the idea of Pouzeh was created in a very short period of time.
MK : design or did you decide to take inspiration? This design is not inspired from anywhere. The purpose of this design was simplicity and the simple world of animals. Animals teach us the way of life in real language. Uncomplicated life. The simpler the design in this type of packaging, the more understandable it will be for the audience.
MK : More attention to the inner feeling of animals and simple and uncomplicated communication with humans.
MK : The main target is the contacts who understand their pets and prepare the right environment and food for their life and peace. They understand what this design conveys. They understand the simple and pure life of animals.
MK : In this project, cartoon characters have replaced real images. In this type of product, this style is less discussed.
MK : Characters that are very happy and colors that are considered very relaxed and simple.
