We had the distinct pleasure to interview award winning designer Florian Seidl about their original and creative Coffee Machine design work. Florian Seidl is an award-winning industrial designer, that makes our world a better place with their original coffee machine works.
Florian Seidl ("FS") answered Design Interview ("DI") questions about their award-winning work Lavazza Classy Plus Coffee Machine. Interview questions prepared by Frank Scott.
FS : Classy Plus has been designed especially for offices and the North American market.
FS : We focussed on the creation of a compact office coffee machine for the american market.
FS : The product is currently on sale and successful on the market.
FS : The product was designed quickly in a rather streamlined process.
FS : Lavazza needed a new product specifically for the North American market.
FS : The appliance has been developed by Lavazza in Italy and is currently in production. It is an important part of the product range.
FS : The main product architecture was based on an existing product and updated to fit the new specifications.
FS : The product was designed and developed internally. The design theme was quite clear from the very beginning and then the proposal was further developed and brought into production.
FS : The appliance is designed for the North American market. Anyone looking for good authentic, Italian coffee - be it espresso or milk based beverages like cappuccino or latte macchiato - is part of the target group.
FS : A well resolved design within the Lavazza range for more professional products and the North American market. Italian design with incredible attention to detail. The directly integrates milk frother and the double shot selection are unique features.
FS : The name was developed by colleagues from the marketing department.
FS : The design process involved everything from analog and digital sketching to 3D modeling, a series of physical mock-ups and prototypes.
FS : The design is sophisticated and well resolved with a lots of attention to detail. And again, the integrates milk frother and double shot feature are unique aspects.
FS : The design was developed by the small in-house team in collaboration with colleagues from the technical department.
FS : Technology allowed us to create a solid and pleasant user experience that puts convenience at the center. The touch sensitive user interface with acoustic feedback and the integrated milk frother are probably the most evident areas.
FS : The design was developed based on market analysis, the target group and relevant trends.
FS : We had to adapt our design approach for a different market with different needs.
FS : Design competitions play an important part in communication. They help in product and brand positioning. This is why we submit our products to these competitions.
FS : We learned how quirte a lot about the needs of the North American market.
FS : That's all.
