We had the distinct pleasure to interview award winning designer Florian Seidl about their original and creative Coffee Machine design work. Florian Seidl is an award-winning industrial designer, that makes our world a better place with their original coffee machine works.
Florian Seidl ("FS") answered Design Interview ("DI") questions about their award-winning work Lavazza Inovy Mini Coffee Machine. Interview questions prepared by Frank Scott.
FS : An elegant and compact design offering authentic Italian espresso. All while being a natural extension and evolution of the current Lavazza form language in the more professional segment.
FS : We were aiming to develop an entry level version of some of our much bigger professional machines. The baby of the family if you want.
FS : We recently launched a minor product update offering new colours and material finishes also introducing the use of post consumer recycled plastics.
FS : The complete product development from initial concept to product launch took about 18 months.
FS : Lavazza needed a new smaller product to complete the range and compete in a slightly different market segment.
FS : The appliance has been developed by Lavazza in Italy and is currently in production. It is an important part of the product range.
FS : The main product architecture is based on an existing product and was updated to fit the new specifications.
FS : The product was designed and developed internally. The design theme was quite clear from the very beginning and then the proposal was further developed and brought into production.
FS : The appliance is designed for a slightly more professional settings and also small and medium size offices or hotel rooms.
FS : A well resolved design within the Lavazza range for more professional products. Italian design with incredible attention to detail and a very compact footprint.
FS : The name was developed by colleagues from the marketing department.
FS : The design process involved everything from analog and digital sketching to 3D modeling, mock-ups and prototypes.
FS : I still like how the two side shells move upwards and embrace the metal lever. It has a very organic and sophisticated feel to it.
FS : The design was developed by the small in-house team in collaboration with colleagues from the technical department.
FS : The product itself is actually not overly complex, but uses established technologies and know how to make authentic italian espresso with every preparation.
FS : The design was developed based on market analysis, the target group and relevant trends.
FS : We had to make sure this product was in line with the specifications and expectations of much bigger and more expensive products.
FS : Design competitions play an important part in communication. They help in product and brand positioning. This is why we submit our products to these competitions.
FS : This was an interesting experience where we extended the newly developed form language for our more professional appliances also to a much smaller, entry level product.
FS : That's all.
