DI: What is the main principle, idea and inspiration behind your design?
DGACA : The main idea was to show the friendly side of the chips that are savored around an aperitif by translating it by a nice character. The purified spirit of the packaging symbolizes the purified and healthy side of the product and gives a very good readability to the product on the shelf.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
DGACA : The objective was to promote the product and distinguish it from competing products by highlighting the healthy side of the product that is made only from potatoes, oil and salt.
DI: What are your future plans for this award winning design?
DGACA : We continue of course our collaboration with our client with whom we have been working for almost 12 years. We are currently working on packaging new flavors, as well as a range of popcorn, always for this customer.
DI: How long did it take you to design this particular concept?
DGACA : We worked on the design of this project for about 3 months, from the definition of the project to its printing. We continue to work today on this project by declining the visuals on small snacking formats of 40 grams.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
DGACA : This project is part of an order from our client who wanted to review the range of packaging we had made a few years ago.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
DGACA : This creation is used by La Ducale, which operates the BCBG brand of chips.
DI: What made you design this particular type of work?
DGACA : By observing new trends in packaging, we realized that food packaging was more and more purified so as not to drown the consumer in the plurality of products and information he has at his disposal today.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
DGACA : We are fans of packaging from the UK, hyper minimal and with a touch of humor. We also draw a lot of inspiration from Pinterest, Instagram, Favourite Design and a Design Award.
DI: Who is the target customer for his design?
DGACA : This product targets all consumers of crisps, who want to enjoy a product that is both gourmet and healthy for their health.
DI: What sets this design apart from other similar or resembling concepts?
DGACA : Chip packagings are generally very busy. We wanted to differentiate ourselves by purifying the packaging to highlight only one chips in close-up.
DI: How did you come up with the name for this design? What does it mean?
DGACA : BCBG means nice good taste chips. Henri Avon, the founder of the Ducale company, created this name with a touch of humor.
DI: Which design tools did you use when you were working on this project?
DGACA : We drew our characters by hand and then reworked our lines in vector with the Adobe Illustrator software.
DI: What is the most unique aspect of your design?
DGACA : The singular side of the design was to associate the photo and the drawing to make a visual and contemporary visual.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
DGACA : We worked in teams: Rémi Vicente, Delphine Goyon and Catherine Alamy to realize all the characters of the BCBG chips range.
DI: What is the role of technology in this particular design?
DGACA : The choice of wrapping paper was very important for this product because the paper had to be both qualitative, thick and matte to enhance the product.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
DGACA : We have observed the techniques used to mix photo and illustration and get inspired.
DI: What are some of the challenges you faced during the design/realization of your concept?
DGACA : We must ingeniously think a range of 10 products and differentiate our characters so that they are representative of their flavor.
DI: How did you decide to submit your design to an international design competition?
DGACA : We love the excitement of A Design Award and we wanted to try the adventure. We have to go to the gala evening.
DI: What did you learn or how did you improve yourself during the designing of this work?
DGACA : We learn every day in our profession. Every day is a new challenge, a creative challenge.
DI: Any other things you would like to cover that have not been covered in these questions?
DGACA : No, nothing ;)
