We had the distinct pleasure to interview award winning designer Ladan Zadfar about their original and creative Food design work. Ladan Zadfar is an award-winning product designer, that makes our world a better place with their original food works.
Ladan Zadfar ("LZ") answered Design Interview ("DI") questions about their award-winning work Drink Beauty Food. Interview questions prepared by Frank Scott.
LZ : As we all know tea is the world's second favorite and most used hot drink. It is mostly used in Europe and Asia . People usually drink tea with sweets and other things such as honey,sugar,lemon,dates,rock candies. In my country it is mostly used with rock candies but they are not beautifully designed and they add lemon flavor to rock candies which makes it really disappointing . This design is healthier because we used a slice of dried frozen lemon and more beautiful.It is a drinkable jewel .
LZ : As designers we want to make everything around us more useful and more beautiful so we worked on designing a product that is healthier and more beautiful .
LZ : We hope that this award can help us find investors to mass produce this design because every designer would love to see people using his design.
LZ : This concept took a week to be designed .
LZ : Sometimes ideas come from simple things and little flaws that we feel something has , the idea of this design occurred to our minds because of our love for tea ! We usually drink large amount of tea and we love to drink it with rock candies but the problem was that the rock candies were not designed beautifully and we also wanted to add some lemon flavor to our tea .But the rock candies that had lemon flavor did not have that fresh taste we wanted so we decided to design a rock candy that looks beautiful and different and tastes fresh .
LZ : We would love to participate with investors who are interested in this design .
LZ : The design world is really widespread and it gives anyone the opportunity to push the boundaries and make everything look different and even design things that did not exist before so we encouraged ourselves to do something different .
LZ : No , there were not and this product was designed the way that was explained before .
LZ : Everyone in the world , everyone who likes to enjoy a cup of tea with Drink beauty !
LZ : This design is healthier , completely eatable and it also looks especially different .
LZ : We named it Drink beauty because it was the way it felt when we first tried it .
LZ : No we did not .
LZ : Technology has a great role for every design and for sure has a great part in our design too .
LZ : We did a major research on a lot of factories that produce rock candies to know the problems and flaws .We looked for a different angle so that we could produce a new product that does not have those flaws .
LZ : We had to specify our priorities and combine two different products and design a whole new product .
LZ : As designers we always try to be updated and we trace good designs and designers and the best field to find them is to follow great international design competitions such as A'Design Award so we became familiar to this competition . We decided to submit our design to evaluate our work and understand our place in the design world .
LZ : We did major researches and a lot of study in order to get the best result we could .
