We had the distinct pleasure to interview award winning designer Mohsen Koofiani about their original and creative Fruity Ice Lolly design work. Mohsen Koofiani is an award-winning communication designer, that makes our world a better place with their original fruity ice lolly works.
Mohsen Koofiani ("MK") answered Design Interview ("DI") questions about their award-winning work Daity Fruity Ice Lolly. Interview questions prepared by Frank Scott.
MK : The design is inspired by the vibrancy of summer, the freshness of natural fruits, and the dynamic appeal of bold typography. The main idea was to create an immediate visual connection with flavor, fun, and energy.
MK : My main focus was to visually translate the taste and freshness of the product. I aimed to achieve a bold and memorable presence on store shelves that resonates with a younger audience.
MK : The future plan is to expand this design series with new flavors and retain the same visual language for marketing campaigns and seasonal editions.
MK : It took around 3 weeks from concept development to final production files.
MK : This was a commissioned project by Daity, but I had full creative freedom to turn the brief into a highly expressive and original packaging design.
MK : This design is currently being produced and distributed by Daity, a well-known company in the frozen dessert industry.
MK : I was motivated by the challenge of creating something that stands out visually while maintaining a natural and refreshing appeal. The fusion of fun typography with fruit imagery excited me creatively.
MK : Yes, I was influenced by contemporary beverage and snack packaging such as Fanta and Chupa Chups, particularly their bold use of color and playful typography.
MK : The main target audience includes teenagers, young adults, and families looking for tasty and refreshing ice treats, especially during the warmer seasons.
MK : Its custom, fluid typography, vivid color palette, and the seamless integration of realistic fruit imagery make it visually distinctive and easy to remember.
MK : The names come directly from the fruit flavors, keeping the message clear, fresh, and straightforward for instant recognition.
MK : I used Adobe Illustrator for the typography, Adobe Photoshop for photorealistic fruit integration, and Rebelle for some texture and visual enhancements.
MK : The most unique aspect is the harmony between bold, custom lettering and vibrant fruit visuals, which creates an almost tactile, flavor-rich aesthetic.
MK : I collaborated with the marketing team at Daity to better understand the target market, and with print technicians to ensure accurate color output and print compatibility.
MK : Technology was essential—from digital sketching to advanced photo editing and prepress production. It ensured precision and high visual impact in the final printed version.
MK : Yes, I conducted market research, shelf testing, and consumer behavior analysis to ensure the packaging would stand out and communicate effectively in real retail environments.
MK : One of the main challenges was ensuring color vibrancy after print and working within the limited horizontal space of the packaging while still keeping the design impactful.
MK : After receiving positive feedback from both the client and end consumers, and recognizing its unique style and effectiveness, I felt it had strong potential for international recognition.
MK : I gained deeper insights into consumer psychology, refined my approach to typographic branding, and improved my collaboration with print production teams.
MK : This project proved that effective packaging is more than just good design—it’s about storytelling, emotional connection, and strategic thinking all wrapped into one.
