We had the distinct pleasure to interview award winning designer Mohsen Koofiani about their original and creative Egg Producer design work. Mohsen Koofiani is an award-winning communication designer, that makes our world a better place with their original egg producer works.
Mohsen Koofiani ("MK") answered Design Interview ("DI") questions about their award-winning work Parsirang Egg Producer. Interview questions prepared by Frank Scott.
MK : The main idea behind the design was to create a playful, farm-fresh visual identity that communicates trust, quality, and tradition. The illustration of the hen with a human-like character adds a storytelling element inspired by folk art and rural culture.
MK : My focus was to create an emotionally engaging packaging that stands out on the shelf while clearly communicating the product type and quality. I wanted consumers to feel a sense of nostalgia, warmth, and confidence in the product.
MK : I plan to expand the visual identity into a full product line, including larger and smaller pack formats, and potentially license the character design for merchandising or promotional purposes.
MK : The entire process—from concept development to final production files—took about 3 weeks.
MK : This was a commissioned project. The client requested a unique and memorable packaging design for their fresh and double yolk egg products.
MK : The design is currently in production and used by the client company. I retain the illustration rights for potential use in broader branding applications.
MK : I enjoy working on FMCG packaging projects that allow me to blend illustration, branding, and storytelling. This project provided a great opportunity to showcase that mix.
MK : Yes, I was inspired by vintage European food packaging and children’s book illustrations from the 1960s and 70s, which often used bold lines, limited color palettes, and character-driven visuals.
MK : The target customer is families and health-conscious individuals who prefer farm-fresh, natural food products and value visually distinctive, trustworthy brands.
MK : The hand-drawn illustration style and the anthropomorphized hen character create a strong emotional connection and brand recognition, which is rare in egg packaging design.
MK : The brand name and the product name were provided by the client. I focused on enhancing their meaning through illustration and layout.
MK : I used Adobe Illustrator and Photoshop for the design and coloring, and did the initial sketches by hand.
MK : The most unique aspect is the illustrated character—a proud, expressive hen wearing a scarf or apron—which adds humor and humanity to a simple product like eggs.
MK : I worked closely with the client’s marketing team and the packaging production company to ensure the design matched both branding goals and technical print specifications.
MK : Technology played a role in the digital illustration and layout stages, as well as in preparing files for production with accurate color matching and die-line fitting.
MK : Yes, I conducted competitor analysis and studied consumer behavior in egg purchasing to identify visual gaps in the market and opportunities for shelf impact.
MK : The main challenge was balancing humor and professionalism in a way that still communicates product freshness and quality. Also, ensuring the illustration maintained print clarity on the textured egg cartons was a technical hurdle.
MK : I believed the uniqueness and visual strength of the design had international appeal, and entering it into a competition was a way to gain wider exposure and professional recognition.
MK : I improved my ability to simplify complex ideas into visually impactful elements and deepened my understanding of color psychology in FMCG packaging.
MK : This project reminded me how a touch of humor and storytelling can elevate even the most everyday product. It was also a great example of how illustration can be a powerful branding tool in packaging design.
