We had the distinct pleasure to interview award winning designer Jonathan Ramirez about their original and creative Visual Identity design work. Jonathan Ramirez is an award-winning communication designer, that makes our world a better place with their original visual identity works.
Jonathan Ramirez ("JR") answered Design Interview ("DI") questions about their award-winning work Dr Primavera Quirot Visual Identity . Interview questions prepared by Frank Scott.
JR : The main principle behind the design of the Primavera Quirot brand was to reflect the unique identity and specialization of Dr. Primavera Quirot in aesthetic surgery. The inspiration came from blending her initials, P and Q, with the mathematical concept of the Golden Ratio icon, creating a logo that mirrors both her personality and dedication to the art of aesthetics.
JR : Our main focus in designing the Primavera Quirot brand was to create a distinctive visual identity that embodies excellence and beauty in her professional practice of aesthetic surgery. We aimed to craft a logo that reflects Dr. Quirot's personality and dedication while ensuring it is visually appealing and memorable.
JR : Our future plans for this award-winning design involve implementing it across various mediums such as stationery, social media, and other branding materials. We aim to help Dr. Primavera Quirot establish a unique and recognizable brand in the field of aesthetic surgery.
JR : The project took approximately 4 weeks to complete: 1 week for strategy, 2 weeks for creativity, and 1 week for design.
JR : This design was commissioned with the aim of creating a visual identity that reflects Dr. Primavera Quirot's unique identity and specialization in aesthetic surgery. We decided to blend her initials, P and Q, with the Golden Ratio icon to create a logo that is both distinctive and harmonious.
JR : This design is being used by Dr. Primavera Quirot for her professional practice in aesthetic surgery.
JR : The opportunity to create a visual identity for Dr. Primavera Quirot's professional practice in aesthetic surgery inspired us to design this particular type of work.
JR : It was primarily created by our design team. Jonathan Ramirez Ceballos Head of Art and Design and Juliana Betancur Brand Creative Director
JR : The target customers for this design are individuals seeking aesthetic surgery services.
JR : What sets this design apart is the integration of Dr. Primavera Quirot's initials, P and Q, with the Golden Ratio icon, creating a logo that is both distinctive and harmonious.
JR : The name "Primavera Quirot" is derived from the name of the client, Dr. Primavera Quirot, and reflects her unique identity and specialization in aesthetic surgery.
JR : We used various Adobe software programs, such as Illustrator, Animate, After Effects and Photoshop, to create this brand design.
JR : The most unique aspect of this design is the integration of Dr. Primavera Quirot's initials, P and Q, with the Golden Ratio icon, creating a logo that reflects both her personality and dedication to the art of aesthetics.
JR : We primarily worked within our design team, which includes people with technical and specialized skills in graphic design, creativity and animation.
JR : Technology plays a crucial role in this branding by providing the tools necessary to create a modern and long-lasting brand identity. By leveraging design software such as Adobe Illustrator and Photoshop, we were able to blend Dr. Primavera Quirot's initials with the Golden Ratio icon, creating a visually appealing and memorable logo that reflects both her personality and dedication to the art of aesthetics.
JR : Yes, our design is influenced by research on the Golden Ratio and its significance in art and aesthetics. We also conducted research on Dr. Primavera Quirot's unique identity and specialization in aesthetic surgery.
JR : Some of the challenges we faced included finding the right balance between Dr. Primavera Quirot's initials and the Golden Ratio icon to create a logo that is both distinctive and harmonious.
JR : We decided to submit our design to an international design competition because we believed it had the potential to stand out and be recognized internationally.
JR : We learned a lot about the importance of research and planning in the design process, as well as the importance of teamwork in achieving the best possible results.
JR : In an industry as competitive as aesthetics, it's crucial to stand out and convey a sense of premium quality. Our design aims to achieve just that by providing Dr. Primavera Quirot with a distinctive and harmonious brand identity that reflects her unique identity and specialization in aesthetic surgery. By blending her initials with the Golden Ratio icon, we've created a logo that exudes excellence and beauty, setting her practice apart from the competition.
