We had the distinct pleasure to interview award winning designer Jonathan Ramirez about their original and creative Branding design work. Jonathan Ramirez is an award-winning communication designer, that makes our world a better place with their original branding works.
Jonathan Ramirez ("JR") answered Design Interview ("DI") questions about their award-winning work LAX Branding. Interview questions prepared by Frank Scott.
JR : The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name "LAX" signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
JR : Our main focus was to craft a distinctive design that articulates technology, customer care, and digitalization. We aimed to create a modern, digital logo conveying love, tranquility, and modernity, capturing the essence of the data and CRM company.
JR : Our future plan is to implement this brand design across all necessary mediums, including stationery, social media, etc., and use it to help the company find the right customers.
JR : The project lasted approximately 4 weeks: 1 week for strategy, 2 weeks for creativity, and 1 week for design.
JR : This design was commissioned with the aim of creating a modern, digital brand for a data collection and CRM messaging company.
JR : This design is being used by the company for which it was created. LAX #datalovers
JR : The need to create a modern, digital brand for a data and CRM company led us to design this work.
JR : No, this design was primarily created by our Creative and design team. Creative Director: Juliana Betancur and Head of Art and Design: Jonathan Ramirez
JR : The target customer for this design is companies in need of data collection and CRM services, especially those operating in the Latin American market.
JR : What sets this design apart is the combination of key elements: a heart to represent customer love, pixels to represent data and digitalization, and the "X" to represent relaxation.
JR : The name "LAX" is derived from "ChiLAX" or "ReLAX," conveying a sense of calm to users.
JR : We used various Adobe software programs, such as Illustrator, Animate, Premiere and Photoshop, to create this brand design.
JR : The most unique aspect of this design is the combination of elements representing customer love, data, and digitalization in a modern, digital way.
JR : We primarily worked within our design team, which includes people with technical and specialized skills in graphic design, creativity and animation.
JR : Technology plays a crucial role in this design as it reflects the essence of a data and CRM company's commitment to helping clients in a human-centric way rather than solely relying on automated processes. While the design incorporates modern digital elements like pixels, its core message revolves around human interaction and care, which is central to the company's ethos.
JR : Yes, our design is influenced by research on the history of the human form, as well as research on the importance of technology and data in the modern world.
JR : Some of the challenges we faced included the need to combine seemingly disparate elements such as customer love, data, and digitalization into a coherent design.
JR : We decided to submit our design to an international design competition because we believed it had the potential to stand out and be recognized internationally.
JR : We learned a lot about the importance of research and planning in the design process, as well as the importance of teamwork in achieving the best possible results.
JR : Yes, one important aspect we'd like to highlight is the emphasis on human-centric technology in this design. While the design incorporates modern digital elements, such as pixels, its core message revolves around human interaction and care, which is central to the company's ethos. This blend of technology and humanity is what sets this design apart and makes it particularly impactful for our client.
